lifestyle-brand
(21)
MANSCAPED
MANSCAPED built a global grooming business by naming the awkward problem everyone else politely ignored. Now the question is whether a brand born below the belt can own the whole bathroom shelf.
Jeeter - a DreamFields Brand
Jeeter turned a college-era nickname for a joint into a nine-figure cannabis business. Its real product is not only the pre-roll - it is the ritual, packaging and release-day theater built around it.
ARTOTEL Group
ARTOTEL Group is an Indonesian hospitality company that turns hotels into cultural platforms by pairing hotel design with original work from emerging Indonesian contemporary artists. Founded in 2011 by siblings Erastus and Christine Radjimin, it has grown from a single art hotel into one of Indonesia's largest hospitality operators, managing 100+ properties through four business pillars - Stay, Dine, Play, and Shop - across boutique, midscale, and premium brands.
David Stoddard
David Stoddard is a co-founder of Brixton, the Oceanside, California lifestyle apparel brand he started in 2004 with two friends and a single vintage-inspired hat. He built the company out of a garage after a decade working his way up from a $6-an-hour warehouse job at TransWorld Magazine, and grew it into a globally distributed brand known for heritage headwear and clothing. He now serves as a marketing and creative leader for the company, and speaks locally about entrepreneurship and betting on where you come from.
Brixton
Brixton is a California-based lifestyle apparel and headwear brand founded in a Oceanside garage in 2004. Named after The Clash song 'The Guns of Brixton,' it started with a single vintage-inspired newsboy cap and grew into a full line of hats, clothing and accessories inspired by heritage workwear - from mariners and aviators to cowboys and laborers. Distributed in more than 30 countries and backed by Altamont Capital Partners, Brixton blends classic silhouettes with modern function and a growing commitment to sustainable materials.
BYLT Basics
BYLT Basics is a Southern California premium apparel brand that reengineers everyday wardrobe staples - tees, polos, joggers and outerwear - with heavier, longer-lasting performance fabrics and tailored fits. Founded in 2016 by Eric Mear, who was frustrated that basic black T-shirts fell apart after a few washes, the direct-to-consumer label built its reputation on its flagship Drop-Cut silhouette and has grown into an omnichannel business spanning men's, women's and kids' lines sold online, in retail stores, and at wholesale partners like Nordstrom, shipping to over 50 countries.
Free People
Free People is a Philadelphia-based bohemian lifestyle brand for women, part of Urban Outfitters, Inc. (URBN). Rooted in the counterculture store that Dick Hayne opened near Penn's campus in 1970 and relaunched as a wholesale label in 1984, it now sells eclectic, vintage-influenced apparel, accessories, shoes, intimates and beauty across its own boutiques, wholesale accounts and freepeople.com. Its fast-growing activewear spin-off, FP Movement, has made Free People URBN's second-largest brand, with roughly $1.5 billion in annual revenue.
goop
goop is a wellness and lifestyle brand founded by actress Gwyneth Paltrow in 2008 that began as a weekly email newsletter and grew into a direct-to-consumer company selling clean beauty, skincare, supplements, fashion, and home goods alongside editorial content, a podcast, and events. It pairs aspirational storytelling with 'contextual commerce,' turning wellness articles into shoppable curation for a largely affluent, female audience. The brand is known both for pioneering the modern wellness-media category and for the controversy its more provocative products and health claims have generated.
J.McLaughlin
J.McLaughlin is a New York-founded American lifestyle apparel brand that has been making classic, colorful clothing and accessories for women and men since 1977. Started by brothers Kevin and Jay McLaughlin, the company pairs timeless preppy design with signature prints and proprietary performance fabrics like Catalina Cloth, and sells through a network of roughly 170-200 neighborhood boutiques across the United States plus a growing direct-to-consumer e-commerce business. Backed by private equity firm Brentwood Associates since 2015, J.McLaughlin is known for stores designed to reflect their local coastal or historic settings and a deep commitment to community events and charitable partnerships.
Peter Millar
Peter Millar is a Raleigh, North Carolina-based luxury lifestyle apparel brand founded in 2001 around a single cashmere sweater. It has grown into a full men's and women's collection spanning tailored clothing, sportswear, resort wear and technical golf apparel, sold through its own retail stores, e-commerce site, and premium wholesale channels such as golf pro shops and department stores. Owned by Swiss luxury group Richemont since 2012, Peter Millar pairs classic American style with performance fabrication and also operates the golf-lifestyle brand G/FORE, which it acquired in 2018.
Ralph Lauren
Ralph Lauren Corporation is an American luxury lifestyle company founded in 1967 by designer Ralph Lauren, who started by selling neckties under the Polo name. Today it is a global house of brands spanning apparel, footwear and accessories, home, fragrances, and hospitality, selling an aspirational vision of timeless American style across roughly 24,000 employees and more than $8 billion in annual revenue. Known for its polo-player emblem and cinematic marketing, the company operates a direct-to-consumer, omnichannel model of retail stores, wholesale partnerships, digital commerce, and licensing that reaches customers in over 100 countries.
Roller Rabbit
Roller Rabbit is a New York-based lifestyle brand built around vibrant, hand-blocked prints. Founded in 2003 by Roberta Freymann after she found a textile scrap depicting a roller-skating rabbit, the label makes India-inspired sleepwear, ready-to-wear, kids' apparel, accessories and home goods. Its signature monkey-print pajamas turned into a TikTok-era cult item, and under owner RRR Brands the company has rebuilt itself as a direct-to-consumer business known for fast, limited-edition drops and sold-out collaborations.
SNIPES
SNIPES is a global sneaker and streetwear retailer founded in Germany in 1998 and owned by the Deichmann Group. It sells footwear, apparel and accessories from brands like Nike, Jordan, adidas and New Balance across roughly 750 stores in the US and Europe plus its e-commerce sites, and positions itself as a culture-first brand tied to hip-hop, sport, music and youth communities.
Palm Tree Crew Holdings
Palm Tree Crew is a Miami-based entertainment, hospitality and investment holding company founded by Norwegian DJ and producer Kygo (Kyrre Gorvell-Dahll) and his manager Myles Shear. Built around the globe-trotting Palm Tree Music Festival, the company spans four lines of business - live events, hospitality venues and beach clubs, a consumer lifestyle and apparel brand, and a multi-product investment platform. In September 2025 it raised a $20 million Series B led by WME Group at a $215 million valuation to fund international festival expansion, new clubs and hotels, and early-stage bets in beverages and consumer goods.
Michael Diaz
Michael Diaz is the CEO of Palm Tree Crew Holdings, the diversified lifestyle, live-events, and investment company Kygo and Myles Shear founded in 2020. A former Duke undergrad who spent his early career in investment banking at UBS and as a Managing Director at LionTree, Diaz now runs a business that in 2025 raised a $20M Series B led by WME Group at a $215M valuation, opened four Palm Tree Club hospitality venues in under a year, and expanded its festival footprint from Oahu and West Palm Beach to Saint-Tropez and Sardinia.
Moxie Scrubs
Moxie Scrubs is a Boston-area, direct-to-consumer medical apparel brand built for nurses, by nurses. Founded by Harvard alum Alicia Tulsee, the company designs fashionable, comfortable scrubs - each style named after a real, inspiring nurse - featuring a patent-pending comfort waistband and performance fabrics. Positioned as the first lifestyle consumer-goods brand for the nursing profession, Moxie has raised $2.4M in pre-seed funding and sells through its own site, its SMYS line, and Target.
Alicia Tulsee
Alicia Tulsee is the founder and CEO of Moxie Scrubs, the direct-to-consumer apparel brand for nurses she built out of the Harvard Innovation Labs, and now Moxie360, an AI workforce platform aimed at nurse burnout and retention. A daughter of Trinidadian immigrants raised in Queens, she sold costume jewelry at a flea market at 19, talked her way into marketing jobs in India, and stitched together an unconventional path that ended in an economics degree from Harvard. She is not a nurse herself; she built a brand for them because nurses cared for her dying father, and she designed Moxie 'for nurses, by nurses' by collaborating with the people who wear the clothes. She raised about $2.4M in pre-seed funding in 2022 and was named to the Forbes Next 1000.
Hill House Home
Hill House Home is a New York-based direct-to-consumer lifestyle brand founded in 2016 by Nell Diamond. It started selling well-priced luxury bedding and home linens, then went viral with The Nap Dress - a cross between a nightgown and a day dress - in 2019. The brand has grown into a community-driven fashion and home label spanning dresses, sleepwear, accessories, kids' matching sets, and home goods, famous for selling collections out in minutes and building a devoted online following.
Nell Diamond
Nell Diamond is the founder and CEO of Hill House Home, the New York lifestyle brand she launched in 2016 from her dorm at Yale School of Management. She built it on luxury bedding and turned it into a cultural phenomenon with the Nap Dress, a smocked, sleep-soft dress that went viral during the pandemic and once sold $1 million of inventory in 12 minutes. A Princeton English major and daughter of former Barclays CEO Bob Diamond, she traded a finance career for a brand built on community, drops, and her own waist-length-haired, ruffle-forward aesthetic. Hill House raised $20 million in 2022 at a reported $150 million valuation.
francesca's®
francesca's® was an American women's fashion and lifestyle retailer known for its eclectic mix of clothing, jewelry, accessories and giftable items sold across hundreds of small boutiques and online at francescas.com. Founded in Houston in 1999, it grew from a single store into a national chain of more than 700 boutiques, went public on the Nasdaq in 2011, and built a loyal following of women shopping for affordable, trend-driven, occasion-ready style. After two Chapter 11 bankruptcies, the company wound down and closed its remaining locations in early 2026.
Anthony Vidergauz
Anthony Vidergauz is the former CEO of California Closets who turned a struggling $2 million acquisition into a $300 million-per-year national brand. A South African immigrant and trained lawyer who arrived in the US in 1986 with $5,000, he joined California Closets in 1987 as legal counsel, then acquired the company from Williams-Sonoma in 1994. Over the next 13 years, he transformed it through lifestyle marketing - including a magazine sold at Barnes & Noble - and franchise relationship-building, growing to over 100 locations across North America and six countries. After selling in 2007, he now runs The Paradise Group, a boutique consulting firm advising franchise businesses on strategy, culture, and leadership.