dancewear
(5)
TeamLeader and the art of getting everyone to fit
A cheer uniform has to survive more than a photograph. TeamLeader has built its business around the unglamorous work of getting a whole squad dressed, fitted, and ready for the same deadline.
Karen Noseff Aldridge and the business that began at brunch
A chance jacket order brought a former denim founder into cheerleading. Karen Noseff Aldridge built Rebel Athletic by treating the uniform like fashion - and the awkward moments like invitations.
Cristina Ceresoli
She has spent more than twenty years teaching legacy retailers to fall in love with data - and consumers to fall in love with brands. At Rebel Athletic, the marketing chief is aiming both talents at the world of crystals, sparkle and competitive cheer.
Just For Kix
Just For Kix is a Minnesota-based youth dance company that pairs hands-on dance instruction with a full retail catalog of dancewear, costumes, shoes and custom team apparel. Founded in 1981 by coach Cindy Clough in Brainerd, it runs more than 200 community dance programs across a dozen states, hosts summer camps and the ReliaQuest Bowl performance tour, and outfits dancers through its shop and in-house Alexandra Collection - all built on a team-first, confidence-building philosophy rather than a competition-only model.
Rebel Athletic
Rebel Athletic is a Carrollton, Texas-based designer and manufacturer of couture cheerleading, dance, and athletic apparel, known for crystal-embellished 'luxury athletic wear for those that sparkle.' Founded in 2012 by Karen Noseff Aldridge, the company built a vertically integrated model - designing like a fashion house and producing in its own offshore factory - to challenge market leader Varsity Brands with faster service, deep customization, and better value. It serves allstar gyms, school and youth programs, dance studios, and pro cheer squads, and has expanded into direct-to-consumer retail and e-commerce, including a flagship store at The Shops at Willow Bend in Plano.