Consumer · Ecommerce · Media
Free People
Free People is a Philadelphia-based bohemian lifestyle brand for women, part of Urban Outfitters, Inc. (URBN). Rooted in the counterculture store that Dick Hayne opened near Penn's campus in 1970 and relaunched as a wholesale label in 1984, it now sells eclectic, vintage-influenced apparel, accessories, shoes, intimates and beauty across its own boutiques, wholesale accounts and freepeople.com. Its fast-growing activewear spin-off, FP Movement, has made Free People URBN's second-largest brand, with roughly $1.5 billion in annual revenue.