fashion-technology
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Zieta makes the business agree.
A shop, a warehouse and a finance team can tell three different stories about the same sale. Zieta’s work begins where those stories collide.
Alvanon makes size mean something.
A mannequin that changed with the weather helped start a fashion technology business. Alvanon now gives brands a shared body standard, from the fitting room to the digital supply chain.
Matt Baer’s future of shopping has a familiar face
He grew up in a furniture family, took a detour through law, and helped build the digital businesses at Walmart and Macy’s. At Stitch Fix, Matt Baer is betting that the future of shopping will feel a little more like being remembered.
Walden Lam and the trouble with making clothes too soon
Before a pair of trousers becomes waste, it begins as a prediction. The unspun co-founder has spent years trying to change the order of events - and make the customer come first.
Launchmetrics puts a price on fashion’s attention
A sample cupboard helped inspire a software business. Today, Launchmetrics connects the sample cupboard to the media report - and asks what all that attention is worth.
Liyia Wu Put the Shop Window Inside the Phone
She began with a travel directory nobody needed. Then Liyia Wu noticed that the most useful part of a shop was not the shelf, but the person standing beside it.
Kirk Keel Built 99 Shirt Sizes - Then Learned the Customer Was Somewhere Else
The engineer-turned-marketer built Stantt around an elegant sizing algorithm. The harder invention was a business willing to follow customers from a screen to a fitting room - and back again.
The Two Marketers Who Turned Body Scans Into 150 Sizes of Shirt
Kirk Keel and Matt Hornbuckle had no apparel experience and one stubborn idea: that most men's shirts fit badly because there aren't enough sizes. So they built 150 of them.
Debbie Woloshin
Debbie Woloshin is the Chief Marketing Officer of Stitch Fix, the personalized styling and apparel company. A brand builder with more than 30 years in fashion marketing, she joined in 2022 from Marc Jacobs, where she led a global digital transformation. Across earlier roles at the Jones Group, Ann Inc., the Frye Company, L'Oreal and Nine West, she has shaped some of fashion's most recognizable brands and orchestrated collaborations with talent from Taylor Swift to Kate Hudson. At Stitch Fix she launched the 'Retail Therapy' brand platform and pushed a marketing strategy that pairs empathetic storytelling with AI-powered personalization.
Fabletics
Fabletics is a membership-based activewear brand founded in 2013 and headquartered in El Segundo, California. Built on a VIP subscription model that pairs monthly credits with data-driven personalization, it sells women's and men's activewear, footwear, swimwear, loungewear, and medical scrubs across e-commerce and 120+ retail stores. In 2025 the company crossed $1 billion in annual revenue with more than 3 million active customers, roughly 2.7 million of them VIP members.
Stitch Fix
Stitch Fix is an online personal styling service that pairs data science and machine learning with human stylists to send clients hand-picked apparel, shoes and accessories. Clients complete a Style Profile, receive a curated shipment (a "Fix") to try on at home, keep what they like and return the rest, or shop directly through the on-demand Freestyle storefront. Founded in 2011 by Katrina Lake and public since 2017, the San Francisco company serves millions of clients across the US and UK and reported roughly $1.27 billion in fiscal 2025 net revenue.
Ryan Heller
Ryan Heller is the Chief Marketing Officer of Fabletics, the membership-based activewear brand headquartered in El Segundo, California. He leads the company's creative, media and acquisition, CRM, brand partnerships and PR functions. A data-driven marketer with more than a decade inside the TechStyle Fashion Group family of brands, he rose from Vice President to Senior Vice President of Marketing and helped launch customer acquisition for Savage X Fenty before taking the top marketing seat at Fabletics in early 2021.
Emperia
Emperia is a London-based immersive commerce platform that lets brands and retailers build browser-based, cross-device virtual stores that blend e-commerce accessibility with gaming-style engagement. Founded in 2019 by Olga Dogadkina and Simonas Holcmann, its no-code, SaaS platform has powered virtual retail spaces for Dior, Bloomingdale's, Ralph Lauren, Burberry, Lacoste, Tommy Hilfiger, Hugo Boss and Christie's, reporting sharply higher conversion versus traditional online storefronts.
NXN Labs
NXN Labs is a generative-AI company building software that turns flat-lay and mannequin product photos into realistic on-model imagery, virtual try-ons, and campaign visuals for fashion and retail brands. Its flagship platform, Arden AI, is pitched as an 'AI operating system' for creative production - covering asset generation, review-and-approval workflows, deployment, and performance analytics - built on a proprietary multimodal diffusion model. Founded in 2024 and backed by Naver D2SF, KB Investment, Smilegate Investment, and Shinsegae's Signite Partners, the company is expanding from South Korea to North America.
Jen Rhi
Jen Rhi is the founder and CEO of NXN Labs, a San Francisco and Seoul based AI company building an operating system for fashion and commerce imagery. A Stanford computer science graduate and former McKinsey and SoftBank Ventures alum, she left the investor side of the table to attack a problem she kept seeing in brands: creative ideas were cheap, but the production bandwidth to shoot models, garments and campaigns at scale was the real bottleneck. NXN Labs answers that with proprietary multimodal diffusion models that generate photorealistic on-model imagery, video and virtual try-ons without a physical shoot. Two months after founding, the company was backed by Naver D2SF, KB Investment and Smilegate; by 2026 it had landed European luxury clients and a spot on the NRF Innovators' Showcase Top 50.
The RealReal
The RealReal is the largest online marketplace for authenticated, pre-owned luxury goods. It pairs human expert authenticators with proprietary AI to vet handbags, watches, fine jewelry, apparel and home items before resale, handling consignment end to end - pricing, photography, listing and shipping. Founded in 2011 and public on Nasdaq since 2019, the company has grown to more than 30 million members and positions itself at the intersection of luxury, technology and sustainability.