fashion-technology
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Pixelz turned Photoshop into an assembly line.
The e-commerce image company found a useful place for AI: inside a production line, beside people who know when a wrinkle belongs in the picture.
Zieta makes the business agree.
A shop, a warehouse and a finance team can tell three different stories about the same sale. Zieta’s work begins where those stories collide.
Alvanon makes size mean something.
A mannequin that changed with the weather helped start a fashion technology business. Alvanon now gives brands a shared body standard, from the fitting room to the digital supply chain.
Launchmetrics puts a price on fashion’s attention
A sample cupboard helped inspire a software business. Today, Launchmetrics connects the sample cupboard to the media report - and asks what all that attention is worth.
The Two Marketers Who Turned Body Scans Into 150 Sizes of Shirt
Kirk Keel and Matt Hornbuckle had no apparel experience and one stubborn idea: that most men's shirts fit badly because there aren't enough sizes. So they built 150 of them.
Fabletics
Fabletics is a membership-based activewear brand founded in 2013 and headquartered in El Segundo, California. Built on a VIP subscription model that pairs monthly credits with data-driven personalization, it sells women's and men's activewear, footwear, swimwear, loungewear, and medical scrubs across e-commerce and 120+ retail stores. In 2025 the company crossed $1 billion in annual revenue with more than 3 million active customers, roughly 2.7 million of them VIP members.
Stitch Fix
Stitch Fix is an online personal styling service that pairs data science and machine learning with human stylists to send clients hand-picked apparel, shoes and accessories. Clients complete a Style Profile, receive a curated shipment (a "Fix") to try on at home, keep what they like and return the rest, or shop directly through the on-demand Freestyle storefront. Founded in 2011 by Katrina Lake and public since 2017, the San Francisco company serves millions of clients across the US and UK and reported roughly $1.27 billion in fiscal 2025 net revenue.
Emperia
Emperia is a London-based immersive commerce platform that lets brands and retailers build browser-based, cross-device virtual stores that blend e-commerce accessibility with gaming-style engagement. Founded in 2019 by Olga Dogadkina and Simonas Holcmann, its no-code, SaaS platform has powered virtual retail spaces for Dior, Bloomingdale's, Ralph Lauren, Burberry, Lacoste, Tommy Hilfiger, Hugo Boss and Christie's, reporting sharply higher conversion versus traditional online storefronts.
NXN Labs
NXN Labs is a generative-AI company building software that turns flat-lay and mannequin product photos into realistic on-model imagery, virtual try-ons, and campaign visuals for fashion and retail brands. Its flagship platform, Arden AI, is pitched as an 'AI operating system' for creative production - covering asset generation, review-and-approval workflows, deployment, and performance analytics - built on a proprietary multimodal diffusion model. Founded in 2024 and backed by Naver D2SF, KB Investment, Smilegate Investment, and Shinsegae's Signite Partners, the company is expanding from South Korea to North America.
The RealReal
The RealReal is the largest online marketplace for authenticated, pre-owned luxury goods. It pairs human expert authenticators with proprietary AI to vet handbags, watches, fine jewelry, apparel and home items before resale, handling consignment end to end - pricing, photography, listing and shipping. Founded in 2011 and public on Nasdaq since 2019, the company has grown to more than 30 million members and positions itself at the intersection of luxury, technology and sustainability.