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Tagged: snapchat
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Executive · Operator · Creator
Katie Babineau
Katie Babineau is the Chief Marketing Officer of Beyond Yoga, the Culver City premium activewear brand acquired by Levi Strauss & Co. in 2021. She spent roughly fifteen years in consumer technology - Sony Electronics, GoPro, Apple via TBWA\Media Arts Lab, and Snap Inc., where she was Global Head of Marketing - before joining Beyond Yoga as VP of Marketing in 2024 and stepping up to CMO. In 2025 she led the brand's first full reset, a platform called Seek Beyond built around the idea of progress over perfection, with actor and writer Issa Rae as the brand's first celebrity partner writing and performing a spoken-word anthem. She brings a test-and-learn technology mindset to apparel, argues loudly that brand and growth marketing should never be separated, and prefers hyperlocal, in-person community events to another round of picture-perfect ad creative.
katie babineau · beyond yogaRead →
Executive · Operator · Creator
Kenny Mitchell
Kenny Mitchell is the senior vice president and chief marketing officer of the Levi's brand at Levi Strauss & Co., where he steers global marketing for one of the world's most recognizable denim labels. Before joining Levi's in 2023, he built and scaled the marketing organization at Snap Inc. and held senior roles at McDonald's U.S., Gatorade and NASCAR. Over a 20-plus year career he has collected multiple Cannes Lions, two Emmy nominations, and a long list of industry honors, and he sits on the board of e.l.f. Beauty.
kenny mitchell · kenneth mitchellRead →
Investor · Advisor · Executive
Jeremy Liew
Jeremy Liew is a legendary consumer venture capitalist and Partner at Lightspeed Venture Partners, best known as the first institutional investor in Snapchat — turning an $8.1M bet into nearly $2 billion at the 2017 IPO. Born in Singapore and raised in Perth, Australia, Liew competed at the International Math Olympiad alongside future Fields Medalist Terence Tao before pivoting to business. After stints at McKinsey, IAC, and AOL, he joined Lightspeed in 2006 as its first consumer specialist, backing Affirm, Bonobos, GIPHY, and Epic Games along the way. A 9-time Forbes Midas List honoree, he stepped back from new investments in 2021 — just before turning 50 — to preserve the family time COVID had unexpectedly given him.
venture capital · lightspeed venture partnersRead →
Founder · Engineer · Executive
Bobby Murphy
Bobby Murphy is the co-founder and Chief Technology Officer of Snap Inc., the parent company of Snapchat. A mathematical and computational science graduate from Stanford, Murphy has led the engineering vision behind one of the world's most influential social media platforms since 2011. Known as Snapchat's 'quiet genius,' he pioneered ephemeral messaging and has been instrumental in developing Snap's augmented reality innovations, including Spectacles AR glasses. Named to Time's 100 Most Influential People in 2014, Murphy became one of the world's youngest billionaires and remains a driving force in Snap's transformation into a comprehensive AR and AI company.
snapchat · snap-incRead →
Founder · Entrepreneur
Reggie Brown
Frank 'Reggie' Brown IV is the original co-founder of Snapchat who conceived the idea of disappearing photo messages in 2011 while a junior at Stanford University. He created the concept, named the app 'Picaboo,' designed the ghost logo, and served as CMO - before being locked out of accounts by Evan Spiegel and Bobby Murphy months after founding. His 2013 lawsuit settled for $157.5 million, exceeding the Winklevoss-Facebook settlement. He has since lived almost entirely out of public view.
snapchat · founderRead →
Founder · Executive · Operator
Evan Spiegel
Evan Spiegel is the co-founder and CEO of Snap Inc., the company behind Snapchat, Spectacles, and Bitmoji. He built one of the few social platforms to meaningfully challenge Facebook by betting on ephemeral messaging, augmented reality, and the camera as the primary interface of human communication. At 26, he became the youngest CEO of a newly public major U.S. tech company. He turned down $3 billion from Mark Zuckerberg at 23. He holds dual American and French citizenship, is married to supermodel Miranda Kerr, and completed his Stanford degree six years after dropping out.
snapchat · snap-incRead →