
After 25 years turning drinks and snacks into sports rituals, Brett O'Brien has a new assignment: make a familiar sneaker retailer mean something again.

After 15 years inside PepsiCo, Mark Kirkham has learned to run enormous brands by staying close to ordinary moments - a coffee-shop conversation, a local marketer's instinct, a simple idea made special.
PepsiCo's real product is not cola or chips. It is a portfolio-and-distribution system built to win the entire snack break - then repeat that trick more than a billion times a day.
Kenny Mitchell is the senior vice president and chief marketing officer of the Levi's brand at Levi Strauss & Co., where he steers global marketing for one of the world's most recognizable denim labels. Before joining Levi's in 2023, he built and scaled the marketing organization at Snap Inc. and held senior roles at McDonald's U.S., Gatorade and NASCAR. Over a 20-plus year career he has collected multiple Cannes Lions, two Emmy nominations, and a long list of industry honors, and he sits on the board of e.l.f. Beauty.