knives
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Jacob Knudsen
Jacob Knudsen is the Chief Marketing Officer of Blade HQ, the Lehi, Utah knife and everyday-carry retailer that has grown from a 2003 startup into one of the largest online cutlery stores in the United States. An industrial designer by training - he earned a BFA from Brigham Young University - Knudsen joined Blade HQ in the mid-2000s and spent roughly sixteen years as its Chief Creative Officer before moving into the CMO seat in 2023. His fingerprints are on the brand's design language and on the content engine behind a YouTube channel with more than half a million subscribers. He is also a serious balisong collector, a subject he walked viewers through on Blade HQ's Collector's Corner, and a co-host of the first episode of the company's Steel and Stories podcast.
Blade HQ
Blade HQ is an online and brick-and-mortar knife retailer founded in 2003, offering thousands of pocket knives, tactical and outdoor blades, multitools, flashlights, and everyday-carry (EDC) gear from top brands like Benchmade, Spyderco, CRKT, Kershaw, and Microtech. Based in Utah with a second location in Marion, Virginia, the company is known for its enormous in-stock selection, Blade HQ Exclusives (limited-edition and collaboration knives made only for its customers), the Blade Club rewards program, and its long-running Knife Life content and video channels that have helped grow the modern EDC community.
Material
Material is a New York-based direct-to-consumer kitchenware company building beautifully designed, non-toxic, and sustainably made cooking essentials that are meant to last a lifetime. Founded in 2017 by Eunice Byun and Dave Nguyen, the brand pairs minimalist design with thoughtful materials - Japanese steel knives, copper-core pans, and the reBoard cutting board made from recycled plastic scraps and sugarcane - to make everyday cooking simpler and more pleasurable.