You may not recognize the name Jasco, but you have probably handled its work. The Oklahoma City company built a 50-year business by hiding in plain sight - behind familiar brands, ordinary household problems and an uncommon promise to give half of its owned-brand profits away.
Genesco Inc. is a Nashville-based, footwear-focused retailer and brand operator founded in 1924. Trading on the NYSE as GCO, it runs more than 1,200 stores and a portfolio of retail and lifestyle brands - Journeys, Journeys Kidz, Little Burgundy, Schuh, and Johnston & Murphy - alongside a wholesale and licensed-brands business (Dockers, Levi's, Bass and others). The company generates roughly $2.3-2.4 billion in annual revenue and pairs physical stores with branded e-commerce across the U.S., Canada, and the U.K.