Hello Molly

Hello Molly is an Australian online women's fashion retailer founded in Sydney in 2012 by university graduate Echo Liu. It sells trend-led, affordable dresses, occasionwear, swimwear, tops, bottoms, rompers, shoes and accessories directly to a global, mostly Gen-Z and millennial audience, releasing over 100 new styles a week. Built on data-driven trend-spotting, in-house design and heavy use of social media and influencer marketing, the company grew from a A$50,000 loan into a business exceeding A$100 million in annual revenue, with roughly half of sales coming from the United States.