A speedcube looks like a toy until fractions of a second start to matter. GAN built a business around those fractions - and a training system around the person doing the turning.

A direct-response marketer, professional racer and youth coach walks into a stubborn industry. His bet is wonderfully plain: remove needless weight, test the result and let players feel the difference.
The Canadian sporting-goods network found a middle lane between the big-box chain and the lonely independent: pool the buying power, share the technology, and let local owners keep the whistle.
Nicholas Esayian bought a bankrupt racing-helmet business from a legend, halved the weight of a football helmet, and now has Virginia Tech calling his Apache the best-rated helmet it has ever put on a crash rig.
The low-profile Texas company that outfits 150,000 school and college teams - and quietly became the biggest name in Nike and Under Armour team gear.
Mizuno USA is the North American arm of Mizuno Corporation, the Osaka-founded sporting goods maker established in 1906. Headquartered in Peachtree Corners, Georgia, it designs, manufactures and distributes running, baseball, fastpitch and slow-pitch softball, golf, volleyball, and tennis equipment, footwear and apparel for the U.S. market. Known for its RunBird logo and signature Wave and Enerzy cushioning technologies, Mizuno serves everyday athletes, collegiate and professional teams, and specialty retailers across the region.
Nike, Inc. is the world's largest athletic footwear and apparel company, headquartered in Beaverton, Oregon. Founded in 1964 as Blue Ribbon Sports by University of Oregon track coach Bill Bowerman and his former runner Phil Knight, it was renamed Nike in 1971 after the Greek goddess of victory. Nike designs, markets and sells footwear, apparel, equipment and accessories under the Nike, Jordan and Converse brands, reaching consumers through wholesale partners and a growing direct-to-consumer business of retail stores, apps and Nike.com. With roughly $46.3 billion in fiscal 2025 revenue and about 80,000 employees, Nike sits at the center of global sport culture, backed by decades of athlete endorsements, the Swoosh logo and the 'Just Do It' slogan.
Wilson Sporting Goods is a Chicago-based, 113-year-old maker of sports equipment and apparel and one of the most recognized names in athletics. Owned by Amer Sports, Wilson designs and manufactures gear across tennis, basketball, football, baseball, golf, pickleball, padel, volleyball and soft goods, supplying professional leagues, elite athletes and everyday players. It is the official ball supplier to the NBA and NFL, backs a portfolio that includes Louisville Slugger, DeMarini and EvoShield, and has spent recent years pushing into apparel, direct-to-consumer retail and manufacturing innovation such as its 3D-printed Airless basketball.