finnish-design
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Drew Eakins
Drew Eakins is a marketing leader in the outdoor industry and the marketing chief for Reima's North America business, the 80-year-old Finnish children's outdoor clothing and footwear brand. Based in Colorado, he has spent more than a decade building outdoor brands, with earlier stops at Cotopaxi, Hestra Gloves, and Great Trango Holdings. He is known for connecting technical outdoor products with the audiences who actually use them, and for leaning into brand storytelling, wholesale partnerships, and channel strategy.
Reima
Reima is a Finnish children's outdoor clothing company founded in 1944 that designs functional, weatherproof apparel, footwear and accessories for kids aged 0-12. Built on a mission to get every child active outdoors for at least an hour a day, Reima pairs Nordic design with technical performance - waterproof jackets, snowsuits, softshells, base layers and shoes - and has become an industry leader in sustainable, circular kidswear, cutting its emissions more than 50% since 2021 and selling in roughly 50 countries.