levis
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Kenny Mitchell
Kenny Mitchell is the senior vice president and chief marketing officer of the Levi's brand at Levi Strauss & Co., where he steers global marketing for one of the world's most recognizable denim labels. Before joining Levi's in 2023, he built and scaled the marketing organization at Snap Inc. and held senior roles at McDonald's U.S., Gatorade and NASCAR. Over a 20-plus year career he has collected multiple Cannes Lions, two Emmy nominations, and a long list of industry honors, and he sits on the board of e.l.f. Beauty.
Levi Strauss & Co.
Levi Strauss & Co. is the San Francisco apparel company that invented the blue jean in 1873 and has spent 170-plus years turning a piece of workwear into a global wardrobe staple. Today it owns the Levi's, Dockers, Beyond Yoga and Denizen brands, sells in more than 110 countries, and is reinventing itself under CEO Michelle Gass as a direct-to-consumer denim lifestyle brand while pushing water-saving manufacturing across its supply chain.
Adrienne Lofton
Adrienne Lofton is the Global Vice President of Product & Integrated Consumer Marketing for Google's Platforms & Devices Division, where she leads end-to-end marketing for the Pixel ecosystem and drives activation across Android, Chromebook, Chrome Browser, Google Play, and Google Health & Home. A Howard University graduate and Kellogg MBA, she built her career on brand authenticity — from multicultural marketing at Target, to CMO of Dockers at Levi's, to Senior VP of Global Brand Marketing at Under Armour, to VP Head of North America Marketing at Nike. An Ad Age Brand Genius award winner, Adweek Most Powerful Women in Sports honoree, and board director at Alaska Air Group, Lofton is one of the most recognized voices at the intersection of sports, culture, and consumer marketing.
Michelle Gass
Michelle Gass is the president and CEO of Levi Strauss & Co., the first woman to lead the 172-year-old denim company. A chemical engineer by training, she built Starbucks' Frappuccino into a $2 billion brand, ran Kohl's for five years, and is now reshaping Levi's into a direct-to-consumer denim lifestyle retailer.