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OkCupid made dating a question of values
A photograph starts the conversation. OkCupid built a business around what comes next: the beliefs, boundaries, and peculiarities that make two people worth introducing.
Hinge wants you to leave. The business keeps growing.
The dating app rebuilt itself around better dates, then turned that promise into a $691 million annual business. Its next test is making paid visibility, AI assistance and a timely goodbye work together.
The Company That Owns Your Love Life
One company sits behind Tinder, Hinge, Match and dozens of other apps. Here is how a portfolio of swipes became a $3.5 billion business - and why its next move is a bet on AI.
The Problem of Love
The problem of love is the question at the center of Overtone, the new AI- and voice-forward dating service from Hinge founder Justin McLeod. After more than a decade building Hinge into a $400 million business, McLeod left the CEO seat and raised $18 million to reimagine how technology helps people find a partner. His premise is simple and stubborn: as loneliness climbs, few problems matter more, and the deeper he digs, the more interesting it becomes. Overtone gets to know each person in their own voice and makes only the introductions worth making.