A photograph starts the conversation. OkCupid built a business around what comes next: the beliefs, boundaries, and peculiarities that make two people worth introducing.
The dating app rebuilt itself around better dates, then turned that promise into a $691 million annual business. Its next test is making paid visibility, AI assistance and a timely goodbye work together.
One company sits behind Tinder, Hinge, Match and dozens of other apps. Here is how a portfolio of swipes became a $3.5 billion business - and why its next move is a bet on AI.