Lilac Bar David

Lilac Bar David is the co-founder and CEO of Lili, a New York based financial platform that folds banking, invoicing, accounting and tax tools into a single app for small business owners. A banking and payments veteran of roughly two decades, she previously co-founded Pepper, Israel's first mobile bank, before launching Lili in 2018-2019 with Liran Zelkha. Under her leadership Lili has served hundreds of thousands of freelancers and small businesses, raised about $80 million from investors including Group 11 and Foundation Capital, and in recent years built out an Accountant AI tool while shifting focus toward larger, multi-employee businesses.