lili
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Lilac Bar David and the second job nobody applied for
Starting a business gives you a new title - and a pile of financial chores. After building Pepper in Israel, Lilac Bar David brought Lili to New York to make the work behind the work easier to manage.
Lili
Lili is a New York-based financial technology company that runs an all-in-one business banking platform for small businesses. It bundles a fee-free business checking account with built-in accounting, expense management, invoicing, automated tax savings and high-yield savings - collapsing tools that owners would otherwise stitch together. Founded in 2018 by Lilac Bar David and Liran Zelkha, Lili started serving freelancers and solopreneurs and has since repositioned toward growing, multi-employee small businesses. Banking services are provided through partner bank Sunrise Banks, N.A., Member FDIC.
Lilac Bar David
Lilac Bar David is the co-founder and CEO of Lili, a New York based financial platform that folds banking, invoicing, accounting and tax tools into a single app for small business owners. A banking and payments veteran of roughly two decades, she previously co-founded Pepper, Israel's first mobile bank, before launching Lili in 2018-2019 with Liran Zelkha. Under her leadership Lili has served hundreds of thousands of freelancers and small businesses, raised about $80 million from investors including Group 11 and Foundation Capital, and in recent years built out an Accountant AI tool while shifting focus toward larger, multi-employee businesses.