Eddie Shleyner is a conversion copywriter and the founder of VeryGoodCopy, a newsletter of short 'micro-lessons' on writing, persuasion, and creativity read by millions of people a year. A former Copy Chief at the software-review company G2, he turned a private Google Doc of notes-to-self into one of the most-followed copywriting brands on the internet, a HackerNoon 'Email Newsletter of the Year,' and a 2024 book collecting 207 of his lessons. He works and lives in Chicago.
David Kadavy is a bestselling author, designer, and creative productivity expert who reverse-engineered design principles for developers, advised a startup that Google acquired, and built a location-independent career from a Nebraska cubicle. His books - including Design for Hackers, Mind Management Not Time Management, and Digital Zettelkasten - have sold 100,000+ copies in 13 languages. He lives in a cabin outside Medellín, Colombia, publishes his income reports publicly, and argues that creativity is about managing your mind, not your calendar.
Seth Godin is a marketing legend, author of 29+ bestselling books, and the internet's most consistent blogger - writing every single day since 2006 for over a million daily readers. The man who coined 'permission marketing', sold Yoyodyne to Yahoo! for $29.6 million, and changed how the world thinks about standing out (purple cow, tribes, linchpins), Godin is now focused on helping people 'make a ruckus' through his Akimbo learning platform, daily blog at seths.blog, and the climate action project The Carbon Almanac.
Tara McMullin is a writer, podcaster, and business philosopher who helps small business owners build sustainable, humane companies. Formerly known as Tara Gentile, she spent a decade building a formidable reputation before reclaiming her own name in 2018. She is the founder of What Works, a digital platform and podcast downloaded over 2 million times, co-founder of YellowHouse.Media, and author of books including 'What Works' (Wiley). Drawing on feminist theory, critical sociology, and media studies, she challenges conventional business wisdom with intellectual rigor and a sharp editorial voice.