
This documentary-style video traces how artificial intelligence went from a cheap labor-replacing miracle to a runaway cost center. After ChatGPT's 2022 launch, companies raced to adopt AI and cut tens of thousands of jobs across tech and fast food. But forced internal adoption, token-based performance metrics, and a status-driven culture of 'token maxing' inflated demand far beyond real need. Combined with data-center component shortages and canceled construction projects, token prices more than doubled between late 2025 and mid-2026. Giants like Microsoft, Meta, Uber and Nvidia are now confronting AI bills that rival or exceed the human labor they replaced, and with Anthropic and OpenAI expected to go public and raise prices, enterprises are being forced into an unprecedented choice: tokens or humans.
Parasail is a San Mateo-based AI inference cloud that lets developers run open-source and custom models without buying or committing to their own GPUs. Instead of owning chips, it orchestrates rented GPU capacity across roughly 40 data centers in 15 countries plus its own clusters, automatically routing each workload to the cheapest, fastest hardware. Founded in 2023 by Mike Henry (ex-Groq CPO, Mythic founder) and Tim Harris (Swift Navigation founder), the company processes on the order of 500 billion tokens a day and pitches a token-based economy - pay for output, not hardware.