growth-financing
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Alkarim Jivraj and the price of keeping control
Before he lends a founder money, Alkarim Jivraj wants to know what the business can carry. The Espresso Capital CEO has spent a career working through the complicated relationship between growth, ownership and time.
IM8 (David Beckham & Danny Yeung's health drink startup)
IM8 is a premium longevity supplement brand co-founded by soccer icon David Beckham and serial entrepreneur Danny Yeung, operating as a consumer-health subsidiary of Nasdaq-listed Prenetics. In July 2026, IM8 secured $1 billion in growth financing from General Catalyst's Customer Value Fund (CVF), a non-dilutive facility that funds up to 70% of customer-acquisition spend in exchange for a capped share of cohort revenue rather than equity. Launched in December 2024, IM8 became the fastest-growing premium supplement brand on record, hitting roughly $100 million in annualized revenue within eleven months, and the capital is meant to pour fuel on marketing while ownership stays undiluted.