SmarTrak.ai is an AI-native sales engine built by Cisco partners for Cisco partners. It unifies fragmented install-base data pulled from 30-40 sources across Cisco, distributors, partners, and customers, then turns it into prescriptive intelligence that tells channel partners what to sell, when to sell it, and how to grow adoption. Instead of static dashboards, the platform surfaces renewals, upsell gaps, and expansion opportunities so sales, customer success, and operations teams work from a single view of recurring revenue.
Jason Ambrose is the Chief Executive Officer of People.ai (rebranding as Backstory.ai), a San Francisco-based AI revenue intelligence platform backed by ICONIQ Growth. Appointed CEO in October 2025 after serving as SVP of Marketing and Strategy, Ambrose brings over two decades of enterprise software leadership spanning McKinsey's Digital Labs, Motive Partners, Anaplan, Unqork, and Appirio. A Stanford Psychology graduate who started as a network engineer, he now leads a platform used by enterprise customers including AMD, Verizon, NVIDIA, Red Hat, and Okta - turning raw sales activity data into actionable answers for both human sellers and AI agents.