SamCart is a SaaS checkout and direct-to-consumer selling platform built for digital creators, course sellers, coaches, and online entrepreneurs. Founded in 2014 by brothers Brian and Scott Moran, it turns a high-converting one-page checkout into a revenue engine with one-click upsells, order bumps, subscription recovery, and course hosting. Now repositioned as an AI-first 'digital business platform,' SamCart says it has helped 75,000+ sellers process billions in sales - focused on maximizing revenue per customer rather than simply driving more traffic.
Justin Smith is the CEO of SamCart, an Austin, Texas based e-commerce and checkout platform that has helped more than 75,000 creators and entrepreneurs sell over $3.5 billion in products and services online. He rose through the company from Head of Product to Chief Operating Officer before stepping into the CEO role, and he has become a frequent voice on the future of the creator economy, the shift from awareness to conversion in online selling, and how AI is reshaping how small businesses sell. Before SamCart he worked in marketing and business development at high-growth SaaS companies including Curalate and LivePerson.