overtone
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Justin McLeod and the trouble with endless choice
He built Hinge, rebuilt it, and made leaving the app part of its appeal. Now Justin McLeod is starting again, with a matchmaking service that asks whether finding love should involve so much browsing.
The Problem of Love
The problem of love is the question at the center of Overtone, the new AI- and voice-forward dating service from Hinge founder Justin McLeod. After more than a decade building Hinge into a $400 million business, McLeod left the CEO seat and raised $18 million to reimagine how technology helps people find a partner. His premise is simple and stubborn: as loneliness climbs, few problems matter more, and the deeper he digs, the more interesting it becomes. Overtone gets to know each person in their own voice and makes only the introductions worth making.