allbirds
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Joey Zwillinger and the trouble with a good idea
Before Allbirds, Joey Zwillinger tried to persuade big companies to buy better materials. Then he helped build a shoe company of his own - and learned how much harder it is to keep a good idea on its feet.
Kelly Olmstead
Kelly Olmstead is the Chief Marketing Officer of Allbirds, the San Francisco sustainable footwear and apparel brand. She brings more than 25 years across sporting goods, footwear and apparel, including nearly two decades at Adidas leading brand, retail and digital marketing for North America, and a stint as CMO of children's clothing brand Hanna Andersson. Since taking the top marketing seat at Allbirds in December 2023, she has anchored the company's turnaround on brand building over pure performance marketing, launching the 'Allbirds by Nature' platform and betting that consistency, storytelling and a beloved product can lift the brand's awareness the way it lifts its Net Promoter Score.
Hana Kajimura
Hana Kajimura is the CEO of Trellis Group, the climate media-and-events company behind GreenBiz, Circularity and Trellis Impact. Before running the room, she built it: as Allbirds' first full-time sustainability hire she stamped a carbon footprint on every shoe, open-sourced the methodology so rival brands could copy it, and authored the 'Flight Plan' to halve the company's per-product emissions. A Stanford environmental scientist who chose business over activism because companies 'move much more swiftly,' she now runs the largest gathering of sustainability professionals in North America.
Joe Vernachio
Joe Vernachio is the CEO of Allbirds, the once high-flying wool-shoe brand he is now trying to put back on its feet. A 30-plus year outdoor and athletic industry veteran who started as a product manager at Chouinard Equipment and has since steered product at Patagonia, Nike, Roots, Spyder, The North Face and Mountain Hardwear, he took the top job at Allbirds in March 2024 after three years as COO. He is part product geek, part operator, and an Everest aspirant who once spent a month getting through the Khumbu Icefall.