A missed pill can earn the same reward as a taken one. Inside Elfie’s bet that honest health tracking, small prizes and partners with deep pockets can make daily care easier to keep up.
A face, a camera, 35-60 seconds. Binah.ai is putting health checks inside other companies’ apps - and discovering how much depends on what happens after the scan.
The workplace mental health company began with meditation. Its bigger bet is that the hardest part of getting care happens before the first appointment.
A company that once put appreciation into pocket watches now puts it into software. Its most interesting wager is that a thank-you works better when people can see it, choose it, and sometimes keep it.
A corporate discount platform grew into a system for everyday appreciation. Its wager: the useful reward is only half the story; the other half is who remembers to say thank you.
From live meditation to coaching, nutrition and team challenges, Wellness Coach has built a workplace benefit around participation. Its most revealing feature may be the one that stops a workout being counted twice.
Grokker began by putting yoga teachers on a screen. Fourteen years later, it is trying to solve a stranger corporate problem: employees cannot use benefits they cannot find.
4B Advisory sells an unusual kind of access: brands bring the reach, experts bring the credibility, and a tiny team designs the room where people can finally exhale.

He left Harvard with a gym-pass idea. Fourteen years, several pivots and one abandoned brand later, Cesar Carvalho has built his career around a rarer discipline: loyalty to the problem, not the first answer.
The Michigan startup tried to make vitamins disappear into America’s most stubborn ritual. The formula took years, the crowd round stayed small, and the underlying product lesson is still unusually portable.
The company formerly known as Gympass survived a bad consumer idea, a three-day B2B pivot and the sudden closure of its entire physical network. Its playbook is less about selling workouts than making a three-sided marketplace feel risk-free.
Aktivo Labs is a Singapore-based digital health-science company that turns everyday smartphone and wearable data into a proprietary digital biomarker, the Aktivo Score, a 1-99 measure of an individual's risk for chronic disease. It sells its platform to life and health insurers, reinsurers and employers, helping them run evidence-based wellness programs and understand population health risk. Founded in 2017, the company raised a US$10M Series A led by Mitsui & Co. in 2022 and operates across Asia-Pacific with expansion into the US, Europe and Japan.
MindFi is a Singapore-based corporate mental health platform that helps global employers care for their people. Through a single app it offers on-demand therapy and coaching, 24/7 text and chat support, guided self-care programs, and community support, matching employees to culturally relevant, multilingual providers. Founded in 2017 and a Y Combinator Summer 2021 company, MindFi positions itself as an APAC-first alternative to Western employee-assistance programs, blending clinical care with wellbeing analytics for HR teams.
Morsl is a Sydney-based food-tech company that installs automated, self-service micro markets - unattended 24/7 cafes - inside Australian workplaces. Founded in 2018 by former Credit Suisse director Karla Borland, Morsl gives employees affordable access to fresh meals, salads, better-for-you snacks and drinks via scan-and-pay kiosks, positioning itself as a healthier, tech-enabled alternative to traditional vending machines and canteens.
Naluri is a Southeast Asian digital health company that helps employers and insurers predict, prevent and manage chronic and mental health conditions. Founded in Kuala Lumpur in 2017, it combines behavioural science, data science and licensed health coaches - psychologists, dietitians, fitness and financial coaches - inside a single app to deliver structured, clinically-informed care for conditions such as diabetes, heart disease, obesity, chronic stress, anxiety and depression. Its programmes span Employee Assistance (EAP), chronic disease management and crisis support, serving over 200 employer clients and more than one million members across the region.
UFIT is Singapore's largest independently owned health, fitness and sports community, combining personal training, group classes, physiotherapy, sports medicine, nutrition, podiatry and corporate wellbeing under one integrated roof. Founded in 2011 as an outdoor bootcamp in Fort Canning Park, it now runs multidisciplinary hubs across the city where coaches and clinicians collaborate through its 'Circle of Care' model to treat everyday clients like athletes in their own lives.
GoSaga, Inc. is a Norwalk, Connecticut wellness holding company that builds and scales next-generation lifestyle brands across fitness, beauty, and well-being. Founded in 2020 by Geoff Schneider and partners, it runs an asset-light franchisor platform that pairs a centralized operating engine - unified technology, data, quality assurance, and expert operators - with a portfolio of founder-led brands including LYMBR, Squeeze Massage, VIO Med Spa, and FitLab's boutique fitness concepts. Backed by $5M in Series A funding, GoSaga positions itself to capture consumer engagement at every stage of the wellness journey.
Thrive Global is a behavior change technology company founded by Arianna Huffington in 2016 to help end the stress and burnout epidemic. It embeds science-backed 'Microsteps' - tiny, sustainable habit changes - directly into the daily workflow of employees at more than 200 organizations across 160+ countries, pairing behavioral science with AI to improve health outcomes and productivity for frontline workers and executives alike.
Refresh is a white-labeled employee-experience SuperApp that unifies benefits, wellness, recognition, communication, and onboarding into one branded mobile app. Born in 2007 as Refresh Body, a New York on-demand massage-and-yoga concierge for offices and hotels, it pivoted into HR technology aimed at the deskless and frontline majority of the global workforce. Its orchestration layer connects thousands of existing HR, payroll, and collaboration tools, then delivers the right resource to the right employee at the right moment - so benefits that companies already pay for actually get used.
TrueCare24 is a nationwide health and wellness platform that connects families and employers with vetted, on-demand healthcare providers - at home, on-site, or virtually. Founded in 2016 and backed by 500 Startups, its AI-driven marketplace handles scheduling, provider matching, replacements, payroll and taxes, offering senior home care, behavioral health counseling, on-site flu and COVID-19 vaccination, workplace testing, and telehealth across all 50 states, while cutting the typical cost of care from $25+ an hour to roughly $10-18.
Ami Lebendiker is the founder and CEO of Roga, a neurotech company that makes a discreet behind-the-ear wearable for stress relief paired with an on-demand content app. A former product manager at Google, he spent a decade shipping hardware including Pixel phones and Google Home before turning his cost-engineering instincts toward consumer neurotech. Earlier he founded Mango Startups, billed as the first ICO backed by a venture fund in Latin America, and helped coordinate the region's startup accelerator network. Costa Rica-born and multiply credentialed, he is part operator, part investor, and part builder who keeps returning to the same idea: democratize access to things normally locked behind gatekeepers.
Diva Yoga is a premium, women-first yoga and wellness brand based in Mumbai, India, and the yoga arm of the SARVA wellness group. Co-founded by entrepreneur-yogi Sarvesh Shashi and Bollywood actor Malaika Arora, it pairs studio and digital practice across 25+ forms of yoga with functional training, Zumba, and nutrition counseling. The brand mixes physical studios with corporate and community wellness programs, and has drawn a celebrity-heavy investor roster that includes Jennifer Lopez, Alex Rodriguez, Shahid and Mira Kapoor, and Aishwaryaa R. Dhanush.
Calm is a San Francisco-based mental wellness company best known for its meditation and sleep app, which pairs guided meditations, celebrity-narrated Sleep Stories, music and soundscapes into a subscription product. Founded in 2012 by Michael Acton Smith and Alex Tew, Calm has grown from a simple 'do nothing for two minutes' web experiment into one of the most downloaded wellness apps in the world, expanding into employer benefits (Calm Business) and a clinical mental-health platform (Calm Health) reaching tens of millions of people.
Active Wellness is a San Francisco-based fitness and wellness management company that designs, builds, staffs, and operates premium fitness centers across North America so its clients - healthcare systems, corporations, residential developers, community clubs, and senior living communities - don't have to. Co-founded and led by industry veteran Bill McBride, the company pairs decades of operational know-how with branded programming, technology, and consulting to turn fitness facilities from cost centers into thriving, profitable, member-loved spaces.
Bill McBride is the Co-Founder, President & CEO of Active Wellness, a San Francisco-based fitness center design and management company. With nearly four decades in the fitness industry - starting at age 18 selling health club memberships - he co-founded Active Wellness in 2013 after a decade-long run as President and COO of Club One. He also runs BMC3, his consulting and coaching firm, and has served as Chairman of the IHRSA Board of Directors. Named an ATN Power Player of 2024, McBride is an internationally recognized speaker, author, and advisor shaping the future of fitness delivery through medical integration, digital hybridization, and community-centered wellness.