The health company that pairs behavioural science with real psychologists, dietitians and coaches - and puts the whole thing in an app used by more than a million people.
Naluri is a Southeast Asian digital health company built on a stubborn idea: most chronic and mental health conditions can be predicted, prevented and managed - if you can get people to engage. That is the hard part, and it is where Naluri concentrates its effort.
Rather than shipping a step counter and a content library, the Kuala Lumpur company staffs an app with a multidisciplinary team - psychologists, dietitians, fitness coaches and even financial coaches - who work a shared care plan for each member. AI tools like a Food Journal and a Thought Journal handle the daily logging and nudges; the humans handle the moments that matter.
The conditions it targets are the ones that quietly drain workforces: diabetes, heart disease, obesity, high cholesterol and hypertension on the physical side; chronic stress, anxiety and depression on the mental. Naluri's argument is that these are not separate problems, and should not be treated by separate, disconnected services.
“Half of Southeast Asian employees are at high mental health risk - costing organisations through lost productivity, absenteeism, and untreated chronic conditions.”
The company was founded in 2017 by Azran Osman-Rani, the former chief executive of AirAsia X, alongside Jeremy Ting and Hariyati Abdul Majid. Osman-Rani has spoken openly about a personal health turning point that reframed his second act - moving from long-haul aviation to a mission of bridging physical and mental health.
Banks, insurers, energy, aviation and telecoms firms buy Naluri to cut absenteeism and lost productivity, offering it as an employee benefit across the region.
Insurers partner with Naluri to keep members well and manage claims - aligning incentives around prevention rather than treatment.
End users get coached, structured care on their own terms - no appointments, no commute, with coaches responding within 24 hours.
Naluri's answer to the last problem is measurement. It sells outcomes - improvements in mental health scores, weight, glucose - and frames the value in ROI terms employers and insurers recognise, citing up to a fivefold return.
On engagement, the company reports its Employee Assistance Programme achieves roughly ten times the participation of many conventional EAPs, a gap it credits to the blend of always-on digital tools and genuine human coaches.
The digital health space is crowded with meditation apps and chat-only tools. Naluri's differentiator is the combination it insists on keeping together: clinically-informed programmes, licensed practitioners, AI assistance and a whole-person model that treats money stress as a health issue too.
It is also built for its region. The platform is multilingual and mobile-first, designed for Southeast Asian workforces that global health-tech often overlooks. That regional focus - Malaysia, Indonesia, Singapore, Thailand and now the Philippines and Vietnam - is a moat as much as a market.
“If I had hair, I would lose it all over again.”
Figures are company-reported / illustrative and rounded for comparison.
Self-led, digitally-delivered mental and behavioural health support, plus a 24/7 emotional wellbeing careline.
Structured coaching for diabetes, obesity, hypertension, cholesterol and mental health, backed by health data.
Coaches plus AI Food Journal and Thought Journal, lessons and a health content library in your pocket.
1-on-1 remote therapy and consultations with licensed practitioners.
Performance coaching plus Mental Health First Aid training for workplaces.
Employee emergency and crisis support, and Trust & Safety support for at-risk populations.
Naluri runs a B2B2C model. It sells subscription-based programmes to employers and insurers, who in turn provide them to employees and members. Revenue comes from enterprise contracts, and the pitch is framed around outcomes and cost containment rather than feature lists.
The company has said it reached consistent positive unit economics despite macro volatility, and earmarked its latest funding as working capital to reach profitability while expanding into new Asian markets.
Where does it sit in the market? Among a fast-growing cluster of regional digital mental health and disease-management players, Naluri's edge is its insistence on clinical rigour plus human coaching plus measurable results - the combination competitors tend to pick from rather than deliver whole.
| Round | Amount | Date |
|---|---|---|
| Pre-Seed | US$1.5M | 2018 |
| Series A | US$5M | 2021 |
| Series B (tranche) | US$5M | 2025 |
| Series B total | ~US$14M | — |
| Total raised | ~US$19.8M | 6 rounds |
Key backers: TELUS Global Ventures, Sumitomo Corporation Equity Asia, M Venture Partners and Global Founders Capital, among 21 investors.
Azran Osman-Rani, Jeremy Ting and Hariyati Abdul Majid launch Naluri to merge behavioural science with digital health coaching.
Raises about US$1.5M led by Global Founders Capital - among Malaysia's largest pre-seed rounds at the time.
Employer appetite for remote mental and physical health support surges across Southeast Asia.
Closes a US$5M Series A and expands into Thailand and the Philippines.
Publishes real-world outcomes research; CEO named to The Peak Power List 2024.
Secures a US$5M tranche led by TELUS Global Ventures, targeting profitability and expansion into the Philippines and Vietnam.
Naluri provides digital health programmes that help employers and insurers predict, prevent and manage chronic and mental health conditions through an app combining behavioural science, AI tools and licensed human coaches.
It was founded in 2017 in Kuala Lumpur by Azran Osman-Rani (former AirAsia X CEO), Jeremy Ting and Hariyati Abdul Majid.
Primarily employers and insurers across Southeast Asia, who provide Naluri's programmes to employees and members - over 200 organisations and more than one million members.
Nearly US$20M across six rounds, including a US$5M Series B tranche in 2025 led by TELUS Global Ventures.
Rather than step counters or content alone, Naluri pairs AI-assisted tools with a multidisciplinary team of licensed psychologists, dietitians, fitness and financial coaches, delivering structured, clinically-informed care with far higher engagement.