behavioural-science
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John Kearon’s £400,000 lesson in human nature
He built BrainJuicer around the idea that feelings could tell advertisers more than carefully reasoned answers. After a quarter-century of experiments, John Kearon has handed over the leadership and changed his stake in the business he created.
VCCP Sold After Three Years. Then It Kept Acting Like a Start-Up.
A kitchen-table agency won O2 on day one, sold for up to £30 million three years later, and somehow preserved its taste for wrong answers. Its trick is not rebellion for its own sake - it is making twenty specialties behave like one company.
Vypr wants your bad idea caught before it hits the shelf
From bread bags to birthday cards, Vypr lets brands test the small decisions that shape a launch. Its bet: consumer research earns its keep when there is still time to change the product.
System1 puts a price on how an ad makes you feel
A kangaroo, a Christmas wish and millions of emotional responses power the London company’s pitch: test the feeling before buying the airtime. Now its own future is being tested by AI competition and a contested takeover.
Naluri
Naluri is a Southeast Asian digital health company that helps employers and insurers predict, prevent and manage chronic and mental health conditions. Founded in Kuala Lumpur in 2017, it combines behavioural science, data science and licensed health coaches - psychologists, dietitians, fitness and financial coaches - inside a single app to deliver structured, clinically-informed care for conditions such as diabetes, heart disease, obesity, chronic stress, anxiety and depression. Its programmes span Employee Assistance (EAP), chronic disease management and crisis support, serving over 200 employer clients and more than one million members across the region.