hasbro
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Roberta Thomson and the problem of a character with a mind of its own
She went from singing in a teenage rock band to explaining Facebook. Now, as CEO of Hasbro’s Sixth Wall, Roberta Thomson is working out what happens when familiar characters can answer back.
Chris Cocks and the Christmas gift that changed the game
A copy of Baldur’s Gate helped send Chris Cocks from consumer goods into video games. Now Hasbro’s CEO is betting that the pleasures people discover as children can sustain a business long after they grow up.
Ted Fischer and the business of staying playful
A grandson with a weakness for ridiculous gifts became a toy executive with an unusual audience. At Ageless Innovation, Ted Fischer is making room for older adults at the games table.
Eric Nyman and the serious business of play
After nearly two decades at Hasbro, Eric Nyman took charge of Revelyst’s outdoor brands. His route from Star Wars toys to golf technology runs through a college basketball court, a fondness for acronyms, and a belief that the people using a product belong in the conversation.
Jason Bunge Is Teaching Old Toys New Tricks
After selling software, houses, video games and virtual worlds, Jason Bunge landed at Hasbro with a precise brief: find the center of gravity in brands people have loved for generations - then give every fan a reason to keep playing.
Jade Watson
Jade Watson is the Chief Marketing Officer of Fit & Fresh Inc. (trading as Fit + Fresh), the Providence, Rhode Island company that helped invent the fashionable insulated lunch bag category more than two decades ago. She joined in April 2018 after a long run in global brand management at Hasbro, where she climbed from associate manager to Director of Global Brand Strategy and Marketing. At Fit + Fresh she oversees marketing, digital and consumer strategy for a catalogue of lunch totes, coolers, bento boxes, storage containers and reusable ice packs sold through Target, Walmart, Amazon and a Shopify Plus direct-to-consumer store, inside a business that is roughly 85% women and describes its purpose as helping women eat well without giving up style.