augment
(3)
Harish Abbott: Building the AI Teammate Rewiring Global Logistics
On Joe Lonsdale's American Optimist podcast, serial entrepreneur and billionaire Harish Abbott, co-founder and CEO of Augment, explains how his AI teammate 'Auggie' is transforming the fragmented $10 trillion global logistics industry. Abbott, who previously built Deliverr (sold to Shopify for roughly $2.1 billion) and helped build Amazon's fulfillment network, argues that AI's reasoning models and expanding context windows finally make it possible to automate the endless emails, phone calls, and texts that move freight. Auggie already helps manage roughly $25 billion in freight, works 24/7 across email, phone, Telegram and WhatsApp, and follows written workflows like a human employee. Abbott lays out a massive opportunity: not just tens of billions in productivity gains, but a $300 billion U.S. (nearly $1 trillion global) chance to cut waste from an industry hobbled by low-bandwidth, asynchronous communication.
Noel Moldvai
Noel Moldvai is the co-founder and CEO of Augment, a FINRA-registered marketplace that lets accredited investors buy and sell shares of late-stage private companies like SpaceX, OpenAI and Stripe with order-book style trading. A former Google engineer and founding engineer at Rubrik, where he felt the pain of locked-up employee equity firsthand, he built Augment from beta to a roughly $10M run rate in about 18 months, profitably, crossing $400M+ in trade volume and raising about $16M. Berkeley EECS grad, holder of 10+ patents, and a self-described metalhead who plays guitar and drums.
Justin Hall
Justin Hall is Co-Founder and Chief Commercial Officer of Augment, a San Francisco-based AI startup building 'Augie' — an AI teammate purpose-built for logistics operations. With 25 years spent founding, scaling, and selling logistics companies, Hall has held executive roles at YRC Worldwide (a $5B LTL carrier), PRIMO Logistics, and his own firm Logistics Planning Services before it was acquired by GlobalTranz. At Augment, he helped raise $110M in under six months — a $25M seed round in early 2025 and an $85M Series A in September 2025 — to automate complex freight workflows end-to-end. Outside of logistics, Hall founded Change Starts with Me, a nonprofit supporting BIPOC founders and underserved communities in the Twin Cities.