
She helped turn a San Francisco intersection into a place to gather, then built a business connecting designers with retailers. At Airbnb, Abigail Kiefer is still working on how people, places and technology get along.

A product designer needed metal prototypes that behaved like the finished thing. His search for an answer took him from backyard microwave experiments in New Zealand to building a casting business in Austin.

Before he put intelligence into a police-car lightbar, Akif Ekin studied spacecraft and designed lamps. His route from Denizli to Stuttgart to Istanbul helps explain a career spent moving technology out into the street.
A television that hangs like art. A chair borrowed from a bridge. Inside the design studio that keeps asking whether the brief was wrong in the first place.

A kitchen glimpsed in Mexico gave Aashi Vel an idea. With Traveling Spoon, the industrial designer turned founder has spent more than a decade helping travelers get invited inside.

Before the Maglite, there was a lathe he could barely afford. Anthony Maglica spent the next seven decades working out what he could make with it - and where he believed it ought to be made.
He left architecture to build a robot arm. Running Automata taught Mostafa ElSayed to look beyond the machine - at the people, spaces and unfinished work around it.

Before founding Lifestyledesign, Marc Tappeiner led product design at BMW Designworks. His work since then keeps returning to a deceptively difficult question: what does an object actually need?
A battery, two wheels and a better question: what does a city rider actually need? NIU built a business around the answer. Keeping it profitable is the harder ride.

Before founding AdvanCell, Andrew Adamovich invested in companies across Asia. His next act brought scientists, designers and investors together - and eventually meant handing over the CEO’s job while staying to build in Australia.
A Florida boatyard taught Dougan Clarke how things survive the sea. At Tuuci, he brought those lessons ashore - and learned that building a company also means letting other people build it.
A hospital curtain, a razor, an inflatable dog kennel. The Brooklyn design firm finds its opportunities where everyday objects make people work too hard.
A dog named Louise exposed the trouble with ordinary crates. DIGGS built a business around the details her owner could no longer overlook: the latch, the mesh, the fold, and the room around them.
A webcam was the opening act. Opal’s wager is that a small, opinionated electronics company can make everyday devices worth caring about - provided the software keeps up.
A running rig, 58 wiring harnesses, and a factory retrofit reveal what this Washington engineering firm sells: fewer gaps between an idea and a working product.

For more than a decade, the Southern California inventor has pursued a severe design brief: make cold-water survival equipment small enough to wear, simple enough to deploy, and substantial enough to climb into.
The Santa Barbara studio has spent two decades turning fuzzy business questions into sunglasses, speakers, smart glasses and hard cases. Its advantage is less about drawing a beautiful object than refusing to hand the idea off halfway through.
A ski bag, a driving shoe, a motocross boot. The Los Angeles design studio works where brand promises have to survive contact with the things people actually use.
Behind the name on the box is another company designing the box, the vaporizer, and the way they work together. For 14TH ROUND, the physical product is where a brand earns its keep.
Branko Lukic helped turn a portable speaker into a design statement. His next problem is more personal: keeping your own judgment in the work when AI can generate almost anything.
A business card, a website, a room: Push Button treats them as parts of the same design problem. The Los Angeles studio brings a maker’s eye to branding - and a technologist’s attention to what happens next.
A creative agency with 30,000 square feet of warehouse space has a different idea of a successful campaign. At Brandcreative, the work can run from the first product sketch to the package on the doorstep.
A home-decor startup discovered that its method of finding and developing designs was something retailers would buy. Red Clay turned that discovery into a marketplace for making physical products.
The studio behind Beats, Ember and Square works on the awkward moment when new technology meets an old habit. Its most useful design move is often knowing what to leave alone.
A two-piece wallet case. A thermometer without a charging sled. Three generations of checkout hardware. Inside the industrial design studio that treats everyday friction as a design brief.
From the Xbox 360 to Nike's FuelBand, Astro made technology feel like something people wanted to live with. Its move into PA Consulting reveals the business pressures behind the objects.
A hospital cart, a contamination scanner and a cold-brew machine have something in common: Design Catapult. The California firm makes a business of the difficult distance between a clever idea and a product someone can actually use.
From robot-inspired headphones to a lemonade can with summer plans, the California agency treats the product, the packaging, and the pitch as parts of the same job.
A sauce label, a boat dashboard, a machine built for splashing around. GK Design International makes the case that understanding a customer’s culture belongs inside the design brief.
Inside a former Ohio mall, OnQ builds the displays that help shoppers choose. Its next job is making those displays agree with the stockroom.