Jim Bartoo is the CEO and a board member of Visual Action Software, a Texas-based enterprise visualization company built on patented Flaremap treemap technology that helps organizations spot threats, monitor performance, and reduce risk. A Cornell-trained engineer with an MBA from the same school, he spent more than 25 years across Oracle, Business Objects, and EDS before leading The Hive Group and engineering its 2015 merger that formed today's Visual Action.
Visual Action Software builds operational visualization tools for organizations drowning in big data. Its patented Flaremap technology - a descendant of the treemap - powers the Visual Action Platform, turning dense, real-time data into visual interfaces that help analysts spot threats, monitor performance, and reduce risk. The company serves defense and national intelligence, financial services, healthcare, and core infrastructure customers from its base in Orchard Park, New York.