Consumer · Ecommerce · Climate
Circular
Circular is a Singapore-based, Y Combinator-backed startup that lets people and businesses subscribe to premium tech devices - iPhones, MacBooks, iPads, ThinkPads - for a flexible monthly fee instead of buying them outright. When a subscription ends, the device is returned, refurbished, and passed on to the next customer, aiming for roughly six subscription cycles before recycling. The model spreads the cost of a device across several users, undercuts retailer payment plans, and keeps working electronics out of landfills.