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Martyn Etherington Canceled 200 Events. Then He Made Marketing Accountable.
At BMC, Martyn Etherington stopped the ads, cut 200 events, and asked marketing to prove its economics. The gamble reveals a career-long idea: creativity gets stronger when the operating system underneath it is clear.
Mitel
For half a century Mitel has run the office phone. After a 2025 debt reset, the Canadian veteran is betting that hybrid - part on-premises, part cloud, part AI - is where enterprise communication actually lives.
Eight Contact Center Platforms Racing to Answer Your Angry Call
Sharpen, UJET, Cisco, Voiso, Gladly, Enghouse, Bright Pattern and Mitel are all chasing the same moment - the second you dial support. Here is who is winning, who is bleeding, and who is quietly betting the human on the other end is optional.
UJET Wants to Kill the Call Center Mitel Helped Build
San Francisco's UJET calls itself CCaaS 3.0 and treats the phone as an app, not a switchboard. Ottawa's Mitel spent fifty years wiring the old way - now both are racing to work out what a human agent even does once the AI picks up first.
The AI Contact Center Land Grab, in Eight Companies
Dialpad, UJET, Regal, Twilio, Bright Pattern, Kustomer, Mitel and XCALLY are all chasing the same moment - the second a customer reaches out. Here is how eight very different companies are betting on what happens when AI picks up the phone.
Callab AI
Callab AI builds AI voice agents that plug directly into the legacy, on-premises phone systems most large call centers still run on. Instead of forcing a cloud migration, its carrier-grade telephony stack connects to hardware like Avaya, Cisco UCM, and Mitel over SIP trunks and automates a large share of inbound calls within about a week. Founded by Tunisian engineers Haithem Kchaou and Chehir Dhaouadi and part of Y Combinator's Spring 2026 batch, the company handles calls in Arabic and its dialects plus several other languages, and serves customers across North America, Europe, and the Middle East.
ProTelesis Corporation
ProTelesis Corporation is a San Diego-based managed services provider (MSP/MSSP) born from the 2019 merger of two California telecom heavyweights - Protel (a leading Mitel Blue dealer) and Xtelesis (a leading Mitel Orange dealer). The company has evolved from a traditional phone-system business into a full-stack technology partner delivering managed IT, cybersecurity, unified communications, cloud, structured cabling, and managed detection and response. With offices across California, the Pacific Northwest, Utah, and Bangalore, it supports thousands of clients and hundreds of thousands of endpoints, with a focus on biotech, defense, and growing small-to-midsize businesses.
Mike Promotico
Mike Promotico is the President and CEO of ProTelesis Corporation, a San Diego-based managed IT services provider he has helped build into a West Coast powerhouse over 37+ years in telecommunications. Starting as a principal at INet Corp in 1987 and helping grow it into one of North America's largest Mitel resellers, Promotico has spent three decades bridging the gap between traditional telecom and modern IT - co-founding Technology Assurance Group, leading Standard Tel Networks, and ultimately guiding ProTelesis through eight strategic acquisitions including the 2025 cyber-physical convergence play with Amer-X Security. Under his leadership, ProTelesis manages over 100,000 endpoints for more than 10,000 customers across the U.S.