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Martyn Etherington Canceled 200 Events. Then He Made Marketing Accountable.
At BMC, Martyn Etherington stopped the ads, cut 200 events, and asked marketing to prove its economics. The gamble reveals a career-long idea: creativity gets stronger when the operating system underneath it is clear.
Mike Promotico
Mike Promotico is the President and CEO of ProTelesis Corporation, a San Diego-based managed IT services provider he has helped build into a West Coast powerhouse over 37+ years in telecommunications. Starting as a principal at INet Corp in 1987 and helping grow it into one of North America's largest Mitel resellers, Promotico has spent three decades bridging the gap between traditional telecom and modern IT - co-founding Technology Assurance Group, leading Standard Tel Networks, and ultimately guiding ProTelesis through eight strategic acquisitions including the 2025 cyber-physical convergence play with Amer-X Security. Under his leadership, ProTelesis manages over 100,000 endpoints for more than 10,000 customers across the U.S.