craze
(2)Legend
Company
Founder · Operator · Executive
Kabir Nagral Keeps the Name and Changes the Game
He left Harvard to build Craze, learned payroll from the sharp end, killed the product in public, and kept the name for an AI video company. The through-line is less glamorous than any pivot: Kabir Nagral likes software that does the work.
kabir-nagral · crazeRead →
Ai · Saas · Consumer
Craze
Craze is a Y Combinator (S22) company that reinvented itself into an AI video maker at craze.ai - a tool that plans, edits and turns creative direction into finished videos. Founded in 2022 by Kabir Nagral and Deepit Patil, Craze began as an HR, payroll and compliance platform for Indian founders before shutting that product down in 2025 and rebuilding around AI, first as a general 'do things with AI' agent layer and now as a creative video studio.
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