Bernadette Jiwa is an Irish-Australian author, brand strategist, and storytelling expert who has written 10 #1 Amazon bestselling business books - including Story Driven, Marketing: A Love Story, and Hunch - plus two novels published by Penguin Random House. A former business consultant who began blogging in her forties, she built one of Australia's most-read business blogs, created the Story Skills Workshop on Seth Godin's Akimbo platform, and has become one of the most cited voices on the power of narrative in business and human connection.
Lulu Cheng Meservey is the founder and CEO of Rostra, a strategic communications firm that bets on founder-led narratives over legacy PR playbooks. A former VP of Communications at Substack and EVP/CCO at Activision Blizzard, she now sits on Shopify's board of directors and manages a $40 million VC fund. Known for her newsletter 'Flack' (also called 'Res Ipsa') on Substack, she is one of the most incisive voices arguing that the future of tech PR is direct-to-audience, not media-mediated. Her clients have included Anduril, Cognition AI, Coinbase, and Ramp.