Zapier is the automation platform that connects more than 8,000 apps so people can build workflows - called Zaps - without writing code. Founded in 2011 by Wade Foster, Bryan Helmig and Mike Knoop, the fully remote company has grown from a Y Combinator side project into a roughly $5 billion business serving millions of users, and it is now reorienting around AI agents that don't just move data between apps but make decisions inside the workflow.
Apptivo is a cloud-based, all-in-one business management platform founded in 2009 and headquartered in Fremont, California. The company offers 65+ integrated business applications — from CRM and project management to invoicing and field service — under a single affordable subscription starting at $15/user/month. Bootstrapped and self-funded, Apptivo has grown to serve 200,000+ customers across 193 countries, reaching approximately $75M in annual revenue by 2025. Its core value proposition: enterprise-grade software at small-business prices, with 24/7 human customer support at every tier.
Merge builds the connective infrastructure for modern SaaS and AI: one unified API that lets a product offer hundreds of HRIS, ATS, CRM, ticketing, and accounting integrations - and a newer Agent Handler that gives AI agents secure, observable access to thousands of third-party tools.
Oomnitza is a San Francisco-based Enterprise Technology Management platform that gives IT teams a single, accurate picture of every asset in their organization — hardware, software, SaaS, and cloud — with 98%+ data accuracy and 1,500+ pre-built integrations. Founded in 2012, the company helps enterprises reduce costs, enforce compliance, and automate IT workflows across the full asset lifecycle, from procurement to offboarding.
Gil Feig is the Co-Founder and CTO of Merge, the unified API platform that lets B2B software companies add hundreds of integrations to their products in days instead of months. He started coding at 12, got a cease-and-desist from Facebook at 16, and launched Merge in the middle of COVID after interviewing 100 companies before writing a single line of code. The company has raised $74.5M, serves 4,000+ customers, and named Feig and co-founder Shensi Ding to the 2023 Forbes 30 Under 30 list.
Nathan Stewart is a founding engineer at Merge (merge.dev), the unified API platform that lets B2B SaaS companies connect to hundreds of HRIS, ATS, CRM, accounting, and ticketing systems through a single integration. Based in New York and educated at The Ohio State University, Stewart is a backend developer who joined Merge in its early days and has helped scale the company to over 140 employees and $74.5M in funding. He describes himself as a 'Software Engineer & Puzzle Aficionado,' an apt description for someone building the connective infrastructure that keeps the modern SaaS stack wired together.
Shensi Ding is the co-founder and CEO of Merge, the unified API platform that lets B2B software companies offer hundreds of product integrations by integrating just once. A Columbia computer science graduate who detoured through investment banking at Credit Suisse and Silver Lake before becoming Chief of Staff at Expanse, she co-founded Merge in 2020 with college friend Gil Feig after they spent six months talking to 100+ companies about integration pain — without pitching a single solution. Merge has since raised $75M from Accel, NEA, and Addition, serves 7,000+ customers including Calendly, Gong, Ramp, and Brex, and has become critical infrastructure for the AI era as LLMs need real-time access to third-party data.
Insightly is a San Francisco-based SaaS CRM platform founded in 2009 by Anthony Smith in Perth, Australia. It offers an integrated suite of CRM, marketing automation, and customer service tools targeting small to mid-sized businesses and mid-market companies. With over 1.5 million users across 200+ countries and ~25,000 customer organizations, Insightly differentiates itself through deep integrations with Google Workspace and Microsoft 365, a unified platform (CRM + marketing + service), and mid-market pricing. In July 2024, Insightly was acquired by private equity firm Crest Rock Partners and merged with Unbounce, the Vancouver-based landing page platform. In December 2025 it launched an AI Copilot for natural-language CRM interactions.