San Francisco, est. 2012
Where did that laptop go?
Enterprise Technology Management
Oomnitza
The platform that turns "we have no idea what we own" into an actual competitive advantage. One dashboard. Every asset. 98%+ accuracy.
San Francisco, est. 2012
Where did that laptop go?
The platform that turns "we have no idea what we own" into an actual competitive advantage. One dashboard. Every asset. 98%+ accuracy.
Imagine it's Monday morning at a fast-growing tech company. A security alert fires: an unmanaged device is on the network. The IT team scrambles through spreadsheets, ServiceNow tickets, and three different MDM consoles. Two hours later, they find it. It's a laptop that was offboarded six months ago and never recovered. The device has been sitting in a former employee's apartment ever since.
This is not a fringe scenario. This is Tuesday at most enterprises. And it is precisely the problem Oomnitza was built to eliminate.
Based in San Francisco with offices in Galway, Ireland, Oomnitza runs an Enterprise Technology Management platform that aggregates data from more than 1,500 integrated systems - MDM tools, SaaS applications, ITSM platforms, procurement systems, identity providers - and presents IT teams with a single, continuously updated view of every asset their organization owns, licenses, or manages. Hardware, software, SaaS, cloud. All of it.
"The device has been sitting in a former employee's apartment. The platform saw it. The spreadsheet didn't."
- The kind of sentence Oomnitza's customers stop having to sayEnterprise IT departments are managing more assets than ever - laptops for remote workers, cloud subscriptions ballooning after a pandemic pivot, IoT devices on factory floors, SaaS tools proliferating across every department. The typical Fortune 500 company now runs hundreds of software applications. Most IT teams have no reliable way to count them all, let alone track who's using what, when licenses expire, or whether a device is encrypted.
The standard fixes - manual audits, spreadsheets, expensive CMDB implementations - achieve accuracy rates of 60-70% on a good day. Which sounds acceptable until you realize the other 30-40% is where the security vulnerabilities live. Where the wasted software spend hides. Where the compliance gaps will cost you.
Oomnitza's bet: instead of asking IT teams to chase data, build a platform that automatically pulls the data from every system that already exists, reconciles it, and keeps it current. No agents to deploy. No manual data entry. Just accuracy.
Arthur Lozinski, Trent Seed, and Ramin Ettehad founded Oomnitza in 2012 with a straightforward premise: enterprises are bad at knowing what they own, and no one was building a modern solution to fix it. The existing tools were either too narrow (a single MDM) or too expensive to implement (SAP, ServiceNow). The market had a gap the size of a Fortune 500 IT department's asset spreadsheet.
In September 2024, the company appointed Robert Potter as CEO to lead its next phase of growth. Potter brings 25+ years of executive experience from security companies including Mandiant, RSA/EMC, Symantec, and Lancope/Cisco. Co-founder Trent Seed continues as Chief Architect. The leadership transition came after Lozinski guided the company through $37.5M in funding and 200+ customer deployments.
The company launched formally in 2014, went agentless by design from day one - meaning the platform connects to existing systems via APIs rather than deploying software on individual devices. That architectural choice made adoption dramatically simpler. One global financial analysis company deployed Oomnitza and had their 55-person IT team fully onboarded within a month.
"Deployed in one month. Freed a 55-person IT team. Saved $150,000 in unused software licenses in year one."
- Documented customer outcome, global financial analysis firmOomnitza's platform is organized around a deceptively simple idea: all the data you need already exists somewhere in your organization. It lives in your MDM, your Okta directory, your ServiceNow CMDB, your AWS console, your Salesforce instance, your Jamf server. The problem is that none of these systems talk to each other cleanly, so the picture is always incomplete.
Oomnitza connects to all of them - 1,500+ integrations, pre-built and maintained - and assembles a unified asset database with 98%+ accuracy. Hardware. Software. SaaS licenses. Cloud resources. Every asset tied to a person, a location, a status, and a lifecycle stage. Then it lets IT teams build low-code workflows on top of that data: automate onboarding, trigger alerts when a device goes missing, reclaim licenses when an employee departs, flag non-compliant endpoints before the auditors do.
Track every physical device from procurement to disposal. Multi-location support. Recovery automation built in.
Eliminate license waste and shadow IT. Know what's installed, who's using it, and when to cut the contract.
Build IT processes without engineering help. Onboarding, offboarding, compliance checks - automated.
Automated enforcement and audit-ready reports. SOC 2 certified, GDPR compliant, always current.
Stop maintaining a CMDB that's 40% stale. Oomnitza feeds it continuous, accurate data from 1,500+ sources.
AI-tailored asset optimization. Autonomous workflows that surface insights before IT teams have to ask.
"1,500+ integrations. Agentless deployment. No software to install. Just plug in and suddenly you know where everything is."
- The value proposition, minus the marketing adjectivesThe enterprise customer list reads like a technology industry roll call: Asana, NetApp, Stripe, Credit Karma, Anduril, CHG Healthcare, Spotify. More than 200 organizations have deployed the platform, and their collective market capitalization exceeds $3 trillion. That is a lot of laptops to track.
Partnerships extend the platform further. SHI International, one of the largest IT providers in North America, integrated Oomnitza into their managed services offering. SysAid added Oomnitza's asset intelligence to their service desk automation. On the integration side: Microsoft, ServiceNow, Jamf, Okta, CrowdStrike, AWS, Cisco, and Tenable are all part of the ecosystem.
Oomnitza has raised across multiple rounds from investors who understand the enterprise software market. The $20M Series C in August 2021 - led by C5 Capital, a cybersecurity-focused venture fund - brought the total to approximately $37.5M. C5 Capital partner William Kilmer joined the board.
Oomnitza's stated mission is to help organizations unlock the full potential of their technology investments. That language is deliberate. Most IT asset management conversations are framed around cost and risk - the waste of unused licenses, the vulnerability of unmanaged endpoints. Oomnitza frames it differently: complete visibility is what turns technology spend into a competitive advantage rather than a financial leak.
The timing matters. Enterprise IT complexity is accelerating. Remote and hybrid work expanded the device perimeter. SaaS sprawl means the average enterprise runs dozens of tools its IT team cannot fully account for. Regulatory pressure - SOC 2, GDPR, DORA, CMMC - demands audit-ready asset records at all times. And AI tools are multiplying the number of systems that need to be managed.
Oomnitza's 2025 product roadmap reflects this: agentic AI for autonomous asset optimization, multi-cloud support covering 40+ AWS accounts simultaneously, data center asset visibility for physical infrastructure. The platform is not standing still while the problem grows.
"Named in Gartner's 2025 Hype Cycle - not once, not twice, but three times. For the kind of problem Gartner usually describes as 'emerging,' Oomnitza has been solving it for over a decade."
- Gartner Hype Cycle for Infrastructure and Operations Automation, Data Center Infrastructure Technologies, and Infrastructure Platforms (2025)The Oomnitza thesis is simple enough to say in a sentence: you cannot manage what you cannot see. For organizations running thousands of devices, hundreds of software licenses, and dozens of cloud services across multiple offices and remote locations, "seeing everything" is not a given - it requires infrastructure.
That infrastructure is what Oomnitza builds. Not a dashboard for its own sake, but a platform that turns asset data into action: automated workflows that handle onboarding and offboarding without manual steps, security alerts triggered the moment a non-compliant device appears, license reclamation that happens before the renewal date rather than after.
Back to that Monday morning. The security alert fires. Instead of a two-hour spreadsheet investigation, the IT team opens one screen. The asset is identified in seconds - flagged as belonging to an offboarded employee, last seen at a remote location, encryption status: off. A workflow triggers automatically: lock the device remotely, send a recovery notice, log the incident for the compliance audit.
The laptop is recovered. The vulnerability window closes in minutes, not days. That is not a marketing claim. That is what a 98%+ accurate asset database, connected to 1,500+ systems, looks like in practice.
Oomnitza has been building that for over a decade. Gartner noticed. The Information noticed. Two hundred enterprise customers noticed. The question is whether your IT team has.