Flexera helps large organizations see and control what they actually own and spend across software, SaaS, hardware and cloud. Born in 1987 as the maker of InstallShield, it has grown into a technology value optimization company whose Flexera One platform combines IT asset management, FinOps, SaaS management and IT visibility on top of its proprietary Technopedia data library. More than 50,000 customers, many of them Fortune 500, use Flexera to cut waste, stay license-compliant and turn messy IT estates into decisions.
Eric Free is the Chief Growth Officer at Flexera, the IT lifecycle management platform used by enterprises to govern software, cloud spend, and technology assets. With a career spanning Intel, Rovi Corporation, and now Flexera, Free has spent two decades driving growth at the intersection of enterprise software, IoT, and cloud strategy. At Flexera, he oversees corporate strategy, M&A, business development, and go-to-market operations — steering a company with $221M+ in annual revenue and $5.85B in total funding toward what it calls the 'value era' of cloud.
Oomnitza is a San Francisco-based Enterprise Technology Management platform that gives IT teams a single, accurate picture of every asset in their organization — hardware, software, SaaS, and cloud — with 98%+ data accuracy and 1,500+ pre-built integrations. Founded in 2012, the company helps enterprises reduce costs, enforce compliance, and automate IT workflows across the full asset lifecycle, from procurement to offboarding.
Ramin Ettehad is a Silicon Valley-raised entrepreneur who co-founded Oomnitza in 2012 alongside Arthur Lozinski and Trent Seed, building it into a leading Enterprise Technology Management platform that has raised $37M and serves organizations across financial services, healthcare, retail, manufacturing, and more. As Co-Founder with responsibilities spanning marketing and revenue, he brings a rare combination of hands-on sales intelligence, product intuition, and brand evangelism to the challenge of modernizing how enterprises manage their entire IT estate from a single pane of glass.
Robert Potter is the CEO of Oomnitza, a San Francisco-based enterprise technology management (ETM) platform that gives IT teams a single pane of glass across their entire asset portfolio. Appointed in September 2024, Potter brings over 25 years of executive leadership in technology and cybersecurity, including tenures at Mandiant, RSA/EMC, Symantec, Lancope/Cisco, and IBM. A venture partner at SYN Ventures and a Quinnipiac University board member, he is also the co-founder of the Robert & Kathryn Potter Charitable Foundation supporting mental health, cancer research, and military families. Under his leadership, Oomnitza was named one of The Information's 50 Most Promising Startups of 2024.