SEEN Haircare is a dermatologist-developed hair and scalp care brand built on the idea that 'haircare is skincare.' Founded by Harvard-trained dermatologist Dr. Iris Rubin after her own haircare products caused facial breakouts, SEEN makes shampoos, conditioners, serums, masks and styling products clinically proven to be non-comedogenic (won't clog pores) and safe for sensitive skin. The brand is sold direct-to-consumer and at more than 700 Ulta Beauty doors, and closed a $9 million Series A in September 2024.
Monica Belsito is the CEO of Function of Beauty, the made-to-order personal care company that turns an online quiz into a custom bottle of shampoo. She took the top job in July 2025 after a career spent building consumer brands that get acquired: founding CMO at feminine-care brand LOLA, CMO at hummus maker Sabra (bought by PepsiCo in 2024), and senior brand manager at Dollar Shave Club before its $1 billion sale to Unilever. A Georgetown grad and Harvard MBA who started in crisis PR and Colgate's management program, she now steers Function of Beauty's push from DTC into shelves at Target, Sephora, Walmart, and Amazon.
Kendo Brands is a San Francisco-based beauty brand incubator and operator owned by LVMH. Named as a play on the phrase 'can do,' Kendo creates and acquires beauty brands and scales them into global businesses, blending startup energy with the backing of the world's largest luxury group. Its portfolio includes Fenty Beauty, Fenty Skin, Fenty Hair and Fenty Fragrance by Rihanna, OLEHENRIKSEN, and Lip Lab, distributed in 60+ countries.