Paloma is an AI-native CRM built for everything that happens after a deal closes. Founded in 2025 by a team of former Deel operators, it pulls contracts, communications, usage data and notes into one shared source of truth so revenue, success and finance teams can spot upsells and churn risk early - and turn messy contract terms into billing that runs on its own. It was part of Y Combinator's Summer 2025 batch.

Ezra Firestone is a self-taught ecommerce entrepreneur who dropped out of high school, played poker in NYC underground clubs, and went on to build and sell multiple 7-, 8-, and 9-figure brands - most notably BOOM by Cindy Joseph, which crossed $200 million in cumulative revenue. He runs Smart Marketer (his education platform), Zipify Apps (serving 18,000+ Shopify brands with $600M+ in facilitated upsell revenue), and has acquired and turned around brands like oVertone Haircare. His philosophy - 'Serve the World Unselfishly and Profit' - is backed by results, and his operating principles around content-first marketing, brand mission, and sustainable growth have influenced an entire generation of ecommerce operators.