SparkPlug is a San Francisco-based incentive management platform that turns frontline retail and restaurant employees into a brand's most effective sales force. By integrating directly with point-of-sale systems, it automates sales contests, goals, and commissions - often funded by the brands and vendors whose products those employees sell - and pays rewards out automatically. The company works with thousands of retail locations and hundreds of brand partners, betting that the people closest to the customer are the most underused influence in physical commerce.
Humand is a mobile-first, all-in-one HR platform built for the 2.7 billion deskless and frontline workers who have never had a proper digital work home. Founded in 2020 by Nicolas Benenzon and Geronimo Maspero, the platform combines 30+ HR modules - from internal communications and payroll to performance reviews and AI-powered automation - into a single app. With 1.6 million workers across 1,500+ organizations in 51 countries, and a $66M Series A raised in February 2026 co-led by Kaszek and Goodwater Capital, Humand is positioning itself as the operating system for the world's largest workforce segment.
MaintainX is a mobile-first, AI-powered maintenance and asset management platform (CMMS/EAM) used by frontline industrial teams to replace paper work orders, prevent equipment downtime, and run safer, more predictable operations. Founded in 2018 and headquartered in San Francisco, it serves 11,000+ companies and manages over 11 million assets across manufacturing, facilities, food & beverage and distribution.
Chris Turlica is the CEO and Co-Founder of MaintainX, a San Francisco-based industrial operations platform that has raised $254M and reached a $2.5B valuation. A McGill commerce graduate who previously built and sold a consumer messaging startup, Turlica spotted a striking data point while at Deutsche Telekom Capital Partners — 80% of the global workforce is deskless, yet only 1% of enterprise software spend serves them. That insight became MaintainX, which now helps over 11,000 companies manage 11M+ assets and has transformed maintenance teams at companies including ABInBev, Duracell, Marriott, and McDonald's.
Nick Haase is co-founder of MaintainX, the AI-powered CMMS and connected worker platform that reached a $2.5B valuation after its $150M Series D in July 2025. Leading go-to-market strategy, Haase has helped grow MaintainX to 11,000+ enterprise customers across manufacturing, food & beverage, and facilities — while separately angel-investing in 40+ startups including Anduril, Hadrian, and Figure. A former mobile marketing founder turned industrial software builder, he's spent years on factory floors helping maintenance teams ditch paper checklists and embrace digital workflows.
Bill Schuh is the Chief Executive Officer of Firstup, the intelligent workforce communication platform built to reach, inform, and activate every employee from deskless frontline workers to corporate HQ. A Princeton-educated SaaS veteran, Schuh has spent three decades scaling enterprise software companies through IPOs and billion-dollar revenue milestones — from Sunrun to Medallia to Anaplan — before taking the helm at Firstup in June 2025 to lead the company's next chapter of growth.