The staffing company that decided to act like a product company - hiring global frontline teams and matching them with AI.
THE MARK — Go2's logo. A workforce platform hiding inside a staffing company, built across four continents from a Philadelphia base.
Go2 sits in an unusual spot. On the surface it is a staffing company - it hires, trains and manages remote frontline workers for businesses that need customer support, e-commerce help, and back-office coverage. Underneath, it is a software and data operation. Founder Scott Moran has been candid about the sequencing: start as a staffing company, earn revenue and trust, and use the data that flows from real placements to rebuild how staffing works.
The company was founded in 2016 and is headquartered in Philadelphia, Pennsylvania. Its talent, though, is global. Go2 began by tapping skilled workers in the Philippines and expanded into El Salvador, India, Costa Rica, Morocco, Bolivia, Ecuador and Kenya, among others - a network the company now describes as spanning more than 41 countries.
The pitch to employers is straightforward. Instead of buying seats by the hour, a business subscribes to a managed team. Go2 sources the people, trains them, and provides the software to manage the relationship - real-time visibility, productivity tracking and proof-of-work documentation. Pricing reportedly starts around $2,450 per month per worker.
What sets the model apart is less the sourcing and more the philosophy behind it. Go2 argues that the workers with the most customer contact typically receive the least investment. Its answer is to treat outsourced staff like in-house employees, backed by feedback, coaching and an AI layer called cowork.ai that pairs each worker with a personal AI coworker for real-time guidance.
The reported results are the company's clearest sales tool: 97% partner retention, a 91% average worker CSAT score, and workers earning meaningfully more after placement. Whether those figures hold at larger scale is the open question - but the direction is deliberate.
FIGURES SELF-REPORTED BY GO2 · APPROXIMATE
Our purpose is to get everyone on the same page.
Managed remote frontline, admin and back-office teams - hired, trained and run by Go2 on a recurring monthly fee rather than an hourly rate.
Since 2016Relationship management, real-time workforce visibility, productivity tracking and proof-of-work documentation across distributed teams.
Since 2018A standalone data and AI stack that unifies scattered worker data and gives every employee an AI coworker for personalized, real-time coaching.
Since 2023Algorithmic matching that pairs workers to employers across soft skills, cultural fit, work style and preferences - not just resumes.
OngoingCoaching and development to help placed workers upskill, grow and stay - a retention lever built into the product.
BetaScott Moran founded Go2 in 2016 and has led it as CEO, focusing on helping people raise the value of their skills, time and data while giving companies better tools to run operations.
His route into workforce tech was not a straight line. Before Go2, Moran founded City Zoo, a data-driven growth agency, and Game6, an events company for college students and millennials. Earlier still, he worked as a multi-instrumentalist, record producer and manager in the music industry - a background that helps explain a company built as much around people as software.
The people with the most customer interactions receive the least investment and motivation.
Scott Moran launches Go2 as a subscription staffing company connecting employers with skilled remote workers, starting in the Philippines.
Go2 raises $2.4M backed by Tunitas Ventures as Moran leads the company and builds out its management platform.
The talent network grows beyond the Philippines into El Salvador, India, Costa Rica, Morocco, Bolivia, Ecuador and Kenya.
Go2 introduces a standalone data and AI stack pairing each worker with an AI coworker for real-time guidance.
Go2 reports strong retention and worker-satisfaction metrics across a distributed workforce spanning four continents.
Go2 is an AI-powered remote staffing company that hires, trains and manages frontline support and back-office teams for businesses on a subscription basis, along with software to manage those teams.
Scott Moran founded Go2 in 2016 and serves as its CEO. He also leads its cowork.ai platform.
Go2 is headquartered in Philadelphia, Pennsylvania, with a distributed workforce drawn from the Philippines and 40+ other countries including El Salvador, India, Kenya and Costa Rica.
Go2's subscription staffing reportedly starts at around $2,450 per month per worker, covering hiring, training, management and tooling.
Go2 treats outsourced staff like in-house employees, uses AI to match workers on cultural fit, and layers on a workforce-data platform (cowork.ai) - reporting 97% partner retention as a result.