user-research
(27)
Sprig vs airfocus Is a Choice Between Evidence and Execution
Sprig helps teams gather and synthesize customer evidence. airfocus helps them turn that signal into priorities, roadmaps and accountable product decisions.
Six User Feedback Tools for Six Different Jobs
Survox, Sprig, Typeform, Zonka Feedback, Lyssna and Qualtrics all collect answers, but they solve different research problems. The useful question is not which tool wins - it is where the evidence needs to appear.
Four Feedback Tools, Four Very Different Jobs
Nicereply, UserTesting, Zoho Survey and Jotform all collect feedback. The useful difference is when to use each one - and what kind of truth each can actually reveal.
Eight Feedback Tools and the Questions They Actually Answer
Customer feedback software is not one category but a chain of evidence. Here is where UserTesting, Simplesat, Contentsquare, Voxco, Jotform, Formstack, Qualtrics and Zoho Survey fit - and where they do not.
Four Ways Software Tries to Hear Your Users
Mopinion, Lyssna, Dovetail and PostHog all promise to tell you what your customers think. They just disagree, deeply, on how to find out.
Product Feedback Tools Are Racing to Read Your Users' Minds
Six companies - ProductLift, Survicate, Productboard, Unwrap, Sprig and unitQ - are all chasing the same prize: turning the messy river of user complaints into a product roadmap. Here is how they differ, and who wins which fight.
Survicate
Survey and listen to your customers across every channel, automatically identify key themes, and rally teams around feedback - all in Survicate's platform.
Refiner
In-app surveys that integrate with your product and data stack.
UserTesting
How a two-person idea about watching strangers click around a website turned into a $1.3 billion research empire that now sits between companies and the customers they can no longer afford to guess about.
How Six Feedback Tools Turn Your Gripes Into Roadmaps
SurveyMonkey, PostHog, Lyssna and a cluster of smaller rivals have built a quiet industry around one question: what do you actually think? Here is how six of them make money from your opinions, and what each does differently.
Usersnap Turned the Annotated Screenshot Into a Business
The Austrian feedback tool grew from a bug-reporting widget into a platform used by more than 1,300 companies by betting people would rather draw on a screen than fill out a form. Now it is pitching product teams a simpler path than the enterprise CX suites like InMoment.
Four Customer Feedback Tools, Three Just Got Bought
airfocus, UserVoice, Mopinion and Contentsquare all promise to turn user gripes into product decisions. In the space of a year most of them stopped being independent companies - and that tells you where the whole category is heading.
Condens
Bring all your customer knowledge together, analyze it fast, and surface evidence-backed insights your team and AI agents can both act on.
Aurelius
A research repository built by two UX veterans in a Minneapolis basement, Aurelius helps product teams turn piles of interview notes into searchable, shareable insights - without losing a single finding to a forgotten spreadsheet.
Bharat Singh Shekhawat
Bharat Singh Shekhawat is a co-founder and Head of Engineering at Entropik, the Bengaluru-based human insights company he helped start in 2016. He builds the systems that turn signals from faces, voices, and eye movement into measurable read-outs of how people feel and decide, and has spent more than fifteen years designing data-intensive platforms and turning research ideas into shipping products.
Poth Labs
Poth Labs is a San Francisco startup building an AI-native customer research platform. Poth connects to a company's scattered customer data - analytics, call transcripts, support tickets, surveys, CRM notes - and unifies it into a searchable model of the customer. It then generates hypotheses about why users behave the way they do, and validates them using existing data plus adaptive interviews that adjust to each response. The goal is to move product, growth, and leadership teams past knowing what users did toward understanding why. Founded in 2026 by ex-Palantir engineer Matthew Wong and ex-Tietoevry engineer Mojmir Horvath, Poth Labs is part of Y Combinator's Summer 2026 batch.
Dovetail
Dovetail is a Sydney-founded customer intelligence platform that pulls scattered customer signals - sales calls, support tickets, surveys, app reviews, usability tests - into one searchable place and uses AI to turn them into themes, dashboards and decisions. Started in 2017 by two ex-Atlassian employees, Benjamin Humphrey and Bradley Ayers, it began life as a repository for user researchers and grew into an organisation-wide intelligence layer used by roughly 40% of the Fortune 500, including AWS, Visa, Atlassian, Canva and Johns Hopkins. Accel led a US$63M Series A in January 2022 at a valuation north of US$700 million.
Rally UXR
Rally UXR is a New York-based user research CRM that helps enterprise product and research teams talk to their users at scale. It replaces spreadsheets and disconnected tools by unifying participant management, recruitment, scheduling, incentives and governance in a single platform, letting teams run more research safely and in compliance. Founded in 2021 by Oren Friedman and Alec Robins, Rally is a Y Combinator (W22) company that raised an $11M Series A in June 2025 and has supported research with more than 10 million users across customers like Sonos, Adobe, GitLab, MongoDB and Webflow.
Askable
Askable is an Australian, AI-powered user research platform that combines a global panel of verified participants, certified human researchers, and research-specific AI into a single system meant to replace a team's whole research stack. Founded in 2017 in Brisbane, it started as recruitment software - the self-described 'Uber for user testing' - and has grown into an end-to-end product research suite used by teams at brands like Atlassian, Canva, Wise and Toyota. After roughly six years bootstrapped and profitable, the company raised a A$22M Series A led by AirTree Ventures in 2024 to expand in the US and UK and deepen its AI tooling.
Entropik
Entropik is a deep-tech company that builds a unified human insights platform powered by Emotion AI, Behavior AI, and Generative AI. Founded in 2016 in Bangalore, it uses facial coding, eye tracking, and voice AI - backed by 17 global patents - to decode why consumers make decisions, not just what they do. Its flagship products, Decode and Qatalyst, let brands run quantitative, qualitative, media, and shopper research at scale, replacing slow traditional market research with real-time, AI-driven insights used by companies like P&G, Nestle, and JP Morgan.
Oren Friedman
Oren Friedman is the co-founder and CEO of Rally, a New York-based user research CRM that pulls participant recruiting, scheduling, incentives and consent tracking out of spreadsheets and into one workflow. A Nashville native and Vanderbilt graduate, he built the product with CTO Alec Robins after years selling enterprise research tools at Remesh and AlphaSights. Rally went through Y Combinator's W22 batch, closed an $11M Series A led by Canapi Ventures in June 2025, and counts Adobe, Sonos, MongoDB, GitLab, BILL and Monzo among its customers.
Lindsey Allard
Lindsey Allard is the co-founder and CEO of PlaybookUX, a video-based user research platform she launched in 2018 to make customer feedback fast, affordable, and accessible to anyone from a solo freelancer to a Fortune 500 team like Google. A former Division I lacrosse player at Dartmouth and a graduate of the first Quantic MBA class, she ran product at three startups before building PlaybookUX with her college teammate Kristen Giovanniello. The company is bootstrapped, profitable within its first year, and reached roughly $1.8M in annual revenue without spending a dollar on advertising.
Ariadna Bogolepova
Ariadna Bogolepova went from a curious Suno user finishing her economics degree in Russia to a UX Research Ops team member at the AI music company in Cambridge. A self-taught content creator whose Suno videos racked up millions of views, she parlayed obsessive product knowledge and a project-management background into a role studying how people actually make music with AI. She holds a Master of Science in Management Studies from Boston University's Questrom School of Business.
Maze
Maze is a user research and product testing platform that lets product teams test prototypes, run usability studies, and gather customer insights at speed. Founded in 2018 by Jonathan Widawski and Thomas Mary, it has grown into an AI-powered research platform used by more than 60,000 product teams - from startups to Atlassian, Braze and Lowe's.
Jonathan Widawski
Jonathan Widawski (known as Jo) is the co-founder and CEO of Maze, a continuous product discovery platform that lets teams run user research at the speed of product development. A veteran product designer and former UX instructor who worked with McKinsey, Rocket Internet, and PSG, he launched Maze in 2018 after experiencing firsthand how impossible it was for product teams to get reliable user data fast enough to matter. Under his leadership, Maze grew 6x during the pandemic, expanded to 60,000+ brands across 35 countries, and raised $60M total — including a $40M Series B in 2022 led by Felicis Ventures.
Munier Afshar
Munier Afshar is a co-founder at Maze, the AI-powered user research and continuous product discovery platform trusted by over 60,000 brands including Atlassian, Lowe's, and Sony. Based in the Baltimore/Washington DC area, Afshar helped build Maze into a category-defining research platform that raised a $40M Series B in 2022, bringing total funding to over $57M. Beyond tech, he serves as Vice President of the Afghan Relief Fund, lending organizational leadership to a nonprofit supporting vulnerable Afghan families. His career spans entrepreneurship, operations, and community impact.
Marvin
Marvin (legally Equafin Inc., operating as HeyMarvin) is an AI-native customer insights platform that helps product, design, and research teams capture interviews, analyze qualitative data, and turn scattered customer feedback into a searchable, shareable repository.