Survey and listen to your customers across every channel, automatically identify key themes, and rally teams around feedback - all in Survicate's platform.
Kamil Rejent's problem started at a copier company. As a product manager at Konica Minolta, he kept needing the same thing and never had it: a straightforward way to ask the people using a product what they actually thought. Not a hunch. Not a hallway conversation. An answer he could point to. In 2013 he left to build the tool he wanted, and called it Survicate.
Thirteen years later the pitch has not really changed, which is unusual in software. Survicate collects customer feedback - through surveys on websites, inside apps, in emails, over chat - and then does the harder second thing: it reads the answers back to you in a form a team can use. Today the platform is used by more than 2,000 digital businesses in over 70 countries, among them Spotify, Vercel, Amplitude, Automattic, Activision, and the ride-hailing company Bolt. It is still headquartered in Warsaw.
Survicate describes what it does in three verbs: capture, analyze, act. Each one is a place other tools tend to stop. Plenty of software will help you capture responses. Fewer will analyze the messy open-text ones for you. Almost none close the loop back to the team that has to act. Survicate's argument is that the value was always in the whole loop, not any single step - so it sells the loop as one platform instead of ten disconnected tabs.
The capturing is the part most people recognize. You can drop a survey onto a website with no developer, and target it by page URL, by scroll depth, by who the visitor is. That last detail matters more than it sounds. A survey that appears the moment a shopper hesitates on a pricing page is a different instrument than a mass email blast a week later. It catches the thought while it is still warm.
The analyzing is where the newer work lives. Survicate's Research Hub takes feedback from surveys, reviews, support tickets, emails, and interview transcripts and groups it into themes and sentiment automatically. On top sits a Research Assistant - a chat box you can ask a plain question and get an answer drawn from thousands of real responses, in your customers' own words. In 2024 the company rebuilt the AI underneath it to handle the scale and mess of feedback that arrives from many sources at once, rather than one tidy survey.
Figures are public estimates and approximate.
The people who open Survicate are usually product managers, marketers, researchers, and customer-experience teams - the ones whose week hinges on a question they can't answer from a dashboard. Why did signups drop on the new pricing page. What are the three things people wish the app did. Whether the feature everyone argued about in the roadmap meeting is one anyone wants.
Those are not vanity-metric questions, which is why the customer list skews toward companies that ship fast and care what breaks: a developer platform like Vercel, an analytics company like Amplitude, the people behind WordPress at Automattic. When a booking app like Booksy or a retailer like Douglas wants to know why a checkout stalls, the honest answer is usually written in a text box by a frustrated user - and text boxes are exactly what Survicate is built to read.
Survey software is a crowded shelf. SurveyMonkey owns the general-purpose middle. Typeform owns the beautiful, one-question-at-a-time form. Qualtrics owns the enterprise research suite with the enterprise price tag. Survicate's lane is narrower and, arguably, stickier: feedback that lives where the customer already is - on the site, inside the product - wired straight into the tools a team runs on.
| Tool | Best at | Where Survicate differs |
|---|---|---|
| Typeform | Beautiful standalone forms | In-product & website targeting, not just a link |
| SurveyMonkey | Quick general surveys | AI theming of open-text at scale |
| Qualtrics | Enterprise research suite | Faster setup, lighter price, no PhD required |
| Hotjar / Sprig | Behavior & product signals | Multi-source feedback in one Research Hub |
The difference shows up in the plumbing. Survicate connects to more than 50 tools - HubSpot, Salesforce, Intercom, Zendesk, Slack, Segment, Amplitude - and enriches each response with CRM and product data as it lands. A survey answer stops being an anonymous row and becomes "this specific enterprise account, on the trial plan, who churned last week." That context is the whole game.
Here is the detail that makes operators lean in. Survicate has raised about $4.6 million in its entire life - a $135,000 seed from Innovation Nest and SpeedUp Group in 2015, roughly a million in 2017 to go global, and $3.5 million in 2022. Off that, it reached an estimated $4.4 million in annual recurring revenue with around 53 people. Revenue that started at forty-odd thousand dollars in 2015 compounded quietly for a decade.
That restraint is a strategy, not an accident. A company that never took a mega-round never had to grow into one. It could keep charging for a tool people use every day - the average customer pays a few thousand dollars a year - and let the numbers stack. In a decade of SaaS defined by burn, Survicate is a case study in the opposite temperament.
One small thing says a lot about the company. Survicate advertises human live-chat support - "no bots" - with a first response time it clocks at about two minutes and a satisfaction rate near 97 percent. This from a company that also ships an AI research assistant. The two are not in tension so much as a statement of where each belongs: let the machine read ten thousand survey answers, and let a person answer the customer who is stuck.
Survicate is not trying to be the survey tool for a wedding RSVP or a university dissertation. It is trying to be the place a product team goes when it asks the oldest question in business - what do our customers actually think - and needs an answer this week, sorted, in context, next to the tool that will act on it. That is a smaller market than "surveys." It is also a much harder one to leave once you are in it.
Warsaw does not get much credit as a software town. A feedback platform running quietly in seventy countries, built there since 2013 by one founder who never changed the plan, is a decent argument that it should.