product-research
(13)
Amazing.com sells the map. The hard part is leaving home.
The company that taught entrepreneurs to sell on Amazon is bundling its lessons with AI software. Its most revealing lesson concerns the customers who never launched.
Vetted wants to end your 27-tab shopping habit
Buying a toaster should not require a small research department. Vetted turns reviews, prices, and the internet’s arguments into shopping advice - and its own history explains why that is harder than it sounds.
Brie James Studies the Ritual Behind the Click
At SpotOn, she built a research practice around the people behind restaurant technology. After hours, a lifelong ritual practice asks a remarkably similar question: what is someone really trying to understand?
Minea Turns the Ad Feed Into a Product Lab
Minea packages the noisy world of social ads, Shopify stores and product trends into one research desk. The useful part is speed; the dangerous part is mistaking a signal for a sure thing.
Arpit Jain Bet the iPad Could Make Learning Feel Like Play
His first education startup was early. His second began with four classmates, a new tablet, and a stubborn question: what if children could practise hard things without learning to fear them?
Research Tools Ask the Same Question Six Different Ways
SurveyLab, Checkbox, UserTesting, Survicate, Sogolytics and Lyssna all collect feedback. The useful difference is the kind of evidence each one is built to capture.
Six User Feedback Tools for Six Different Jobs
Survox, Sprig, Typeform, Zonka Feedback, Lyssna and Qualtrics all collect answers, but they solve different research problems. The useful question is not which tool wins - it is where the evidence needs to appear.
Survicate
Survey and listen to your customers across every channel, automatically identify key themes, and rally teams around feedback - all in Survicate's platform.
Sprig
Sprig transforms manual survey workflows with a system powered by research agents, enabling enterprise teams to move from question to defensible insight without compromising rigor.
Askable
Askable is an Australian, AI-powered user research platform that combines a global panel of verified participants, certified human researchers, and research-specific AI into a single system meant to replace a team's whole research stack. Founded in 2017 in Brisbane, it started as recruitment software - the self-described 'Uber for user testing' - and has grown into an end-to-end product research suite used by teams at brands like Atlassian, Canva, Wise and Toyota. After roughly six years bootstrapped and profitable, the company raised a A$22M Series A led by AirTree Ventures in 2024 to expand in the US and UK and deepen its AI tooling.
Anand Tharanathan
Anand Tharanathan is Group Vice President and Global Head of Product Research and Insights at ServiceNow, where he leads end-to-end user research and AI trust initiatives for one of enterprise software's fastest-growing platforms. With a Ph.D. in Experimental Psychology, an MBA from Northwestern's Kellogg School, and a career that runs from Honeywell's aerospace labs through Facebook to the frontier of enterprise AI, he bridges rigorous science and product craft at scale. His current focus on building trust in generative AI systems puts him at the intersection of human factors research and the most pressing question in enterprise technology.
Jonathan Widawski
Jonathan Widawski (known as Jo) is the co-founder and CEO of Maze, a continuous product discovery platform that lets teams run user research at the speed of product development. A veteran product designer and former UX instructor who worked with McKinsey, Rocket Internet, and PSG, he launched Maze in 2018 after experiencing firsthand how impossible it was for product teams to get reliable user data fast enough to matter. Under his leadership, Maze grew 6x during the pandemic, expanded to 60,000+ brands across 35 countries, and raised $60M total — including a $40M Series B in 2022 led by Felicis Ventures.
Marvin
Marvin (legally Equafin Inc., operating as HeyMarvin) is an AI-native customer insights platform that helps product, design, and research teams capture interviews, analyze qualitative data, and turn scattered customer feedback into a searchable, shareable repository.