customer-retention
(138)
Marketing & Consulting: Fix the work behind the marketing
The Denver consultancy connects marketing, business intelligence, and system design. Its most useful idea is simple: look at what happens after the customer clicks.
Bespeak and the art of the second visit
A tablet on the counter. A text at the right moment. Bespeak built a business around the small decisions that turn a passing customer into a regular.
Yellow Stone and the art of the second visit
Getting a player to click is one job. Yellow Stone brings payments, marketing, analytics and customer care into the much longer business of getting them to return.
A little card. A big business decision.
Hallmark Business Connections puts a familiar greeting card inside an unfamiliar machine: corporate customer care. The interesting part is what happens before anyone opens the envelope.
KERN and the art of the next conversation
A welcome email. A first bill. A reason to stay. KERN built a business around the moments that turn a sale into a customer relationship.
Level Agency asks a better question: which leads matter?
A busy sales funnel can hide an expensive mistake. Level Agency builds its marketing around the people most likely to become customers - then teaches the ad platforms to find more of them.
TFC saw the future in a shrinking print run
When marketing collateral volumes started falling, TFC put $2 million into software and retraining. Its reinvention, later named VeraCentra, connected customer data to the surprisingly physical business of getting a message out.
Vitaly Alexandrov and the business of getting people to come back
He built a marketing agency around repeat customers, then tried to make groceries arrive in 15 minutes. After Food Rocket closed, Vitaly Alexandrov returned to the conversation between a business and its next buyer.
Ahmed Khairy and the Trouble With Coming Back
He returned to entrepreneurship to help brands bring customers back. At Gameball, Ahmed Khairy has found that loyalty involves as much doubt, discipline and arithmetic as it does rewards.
Sharon Segev and the Value of a Second Visit
At Alicanto, Sharon Segev built marketing tools for small merchants. His work at Ruti and Feel carried a related question into boutiques and online shopping: how can technology help a business build a personal relationship?
Jackson Noel and the art of doing it by hand
Jackson Noel helped build a business that automates software onboarding. His advice to founders began with a surprisingly personal assignment: do the work yourself first.
Leafbuyer figured out the second visit.
A cannabis deals directory grew into a toolkit for getting shoppers to come back. Leafbuyer’s story runs through loyalty points, the humble text message, and a business that outgrew its original public-company identity.
Doug Winter and the business inside a three-ring binder
A mismatched pitchbook helped give Seismic its purpose. Doug Winter spent fifteen years building the company around that problem, then handed over the CEO role with a lesson about keeping people close.
Jerry Jacobson and the business of remembering
Jerry Jacobson built PatientNow around the work that slips between software systems. His career runs through document management, customer follow-up and a deceptively practical ambition: helping an office keep track.
Amplitude found the business inside the experiment
A voice app struggled to find paying customers. The tool built to understand its users became Amplitude - and a business built around knowing what to change next.
Curinos and the price of standing still
A bank can win a new deposit and still lose money on the deal. Curinos helps it see the difference - then decide what to do next.
Your car dealer has amnesia. Team Velocity has a fix.
The dealership already knows your car, your payments, and your service history. Team Velocity’s Apollo platform asks a useful question: why should its website make you start over?
Francesca Gargaglia and the business of coming back
A law graduate from Perugia followed her curiosity through Johannesburg and Bangkok. At social.plus, she is making a case for digital places people have a reason to return to.
Vijay Sajja’s long game with the cancel button
Vijay Sajja built Evergent around a stubborn problem: the software behind a subscription could rarely keep up with the person paying for it. His answer has taken him from a Menlo Park garage to a partnership with the NBA.
Ben Portsmouth and the summer job that kept going
A Pizza Hut summer job pulled Ben Portsmouth away from university and into restaurant operations. At Andromeda POS, he is still working on the stretch between taking an order and ringing the doorbell.
Michiel Doornenbal and the business of almost goodbye
A master’s thesis on customer cancellations became Churned. For co-founder and CEO Michiel Doornenbal, the harder question is what happens between spotting a departure and giving someone a reason to stay.
The power of “skip this month.”
Privé became Recurly Commerce by helping Shopify brands make subscriptions more flexible. Its useful insight: a customer with too much product may need a different schedule, not another discount.
SenText and the art of the second visit
A text message can fill a quiet afternoon. SenText’s more interesting business is teaching Main Street how to earn the next visit - and giving someone a reason to help.
Vehlo wants the minutes between repairs.
A car can be ready before the business around it is. Vehlo is buying and connecting the software that moves a repair from first appointment to final payment.
Recharge sells the second order.
The first sale gets the applause. Recharge built a business around the quieter question: what makes a customer come back?
The sale was only the beginning
Prithwi Dasgupta carried a demo laptop across Asia-Pacific before co-founding SmartKarrot. His enduring question: what makes a customer stay, grow, and feel understood?
Casey Graham learned to watch the back door
At The Rocket Company, new sales hid a costly problem: customers were slipping away. Casey Graham built Gravy from the repair, then carried the same questions about people, payments and ownership into pool service.
Chris Tiffin and the receipt worth keeping
A Super Coffee operator spotted a problem hiding in plain sight: brands could sell through a store without ever meeting the shopper. With Aisle, Chris Tiffin set out to keep the conversation going after checkout.
Dave Blake and the value of showing up
Before he founded ClientSuccess, Dave Blake learned how expensive a neglected relationship could become. His answer has involved software, a mountain gathering, and a stubborn preference for meeting people in person.
Sharad Khandelwal and the complaint nobody read
After a career in software and investment banking, Sharad Khandelwal built SentiSum around the words customers were already sending. His harder question now: who inside the company will actually fix what those words reveal?