Rhett McLaughlin and Link Neal are an American comedy duo and lifelong best friends who have built one of YouTube's most enduring empires — Good Mythical Morning — into a daily talk show with over 19.5 million subscribers and 10.8 billion views. Operating out of Burbank as Mythical Entertainment, they create shows, podcasts, merchandise, books, and live experiences, ranking #4 on Forbes' 2025 highest-earning creator list with $36M in annual earnings.
Alex Xu and Sahn Lam are the co-founders of ByteByteGo, the premier technical education platform for system design. Together they built a newsletter with 1M+ subscribers, a YouTube channel with 500K+ subscribers, a GitHub repo with 82K+ stars, and a bestselling book series used by engineers at every major tech company to crack system design interviews. Alex, a CMU grad and former engineer at Twitter, Apple, and Zynga, handles the newsletter, books, and social media. Sahn, a UC Berkeley EECS grad and 25-year veteran of NetApp, Zynga, Ubiquity6, and Discord, leads YouTube content creation. Together they've turned a niche interview-prep subject into a global movement.
Josh Kaufman is a bestselling author, independent business researcher, and educator best known for 'The Personal MBA' - a book that challenged the necessity of expensive graduate business degrees and sold over a million copies worldwide. His TEDx talk on rapid skill acquisition has amassed over 42 million views, placing it among the most-watched TED talks ever. Through his three books and advisory practice, he helps entrepreneurs, executives, and self-learners build business acumen, acquire new skills faster, and pursue ambitious goals without institutional gatekeeping.
Luca Dellanna is an Italian author, management consultant, and systems thinker based in Turin, who has written 10+ books on ergodicity, risk management, behavioral psychology, and long-term strategy. Best known for making the concept of ergodicity accessible to a broad audience, he advises organizations on operational excellence and cultural change, teaches at the University of Genoa, and has been featured on EconTalk twice. His work sits at the intersection of probability theory, human behavior, and practical management wisdom.
Joanna Wiebe is the founder of Copyhackers and the originator of conversion copywriting — a discipline she coined in 2011. Over nearly two decades, she has trained 70,000+ professionals and consulted for brands from bootstrapped startups to Fortune 100 enterprises including AWS, Canva, and Shopify. Her first traditionally published book, The Copyselling System, is set for release in July 2026 via BenBella/Simon & Schuster.
Natalia Panferova is a Swift developer, author, and co-founder of Nil Coalescing - a technical education company built on the premise that understanding why SwiftUI works the way it does beats memorizing what it does. A former Apple SwiftUI Frameworks Engineer who was recruited after Apple discovered her blog, she personally built APIs (AttributedString, Markdown in Text, sheet detents) now used by millions of iOS developers daily. She publishes books, a blog, and the Nilcoalescing newsletter from a small town in New Zealand's wine country.
David Senra is the host of the Founders podcast, one of the world's top business podcasts, where he has spent nearly a decade reading and distilling the biographies of history's greatest entrepreneurs. After consuming 400+ founder biographies, Senra has become a rare bridge between the past and present - a living repository of entrepreneurial wisdom sought out by billionaires, CEOs, and the world's most ambitious builders. His monologue-driven episodes turn founder lives into tactical lessons, and his obsession with focus, craft, and deliberate work has made him one of the most trusted voices in the entrepreneurship space. In October 2025, he launched a second podcast featuring long-form conversations with the greatest living founders.
Ed Yong is a Pulitzer Prize-winning British-American science journalist best known for his eight years at The Atlantic, where he wrote over 750 stories including landmark COVID-19 coverage that earned him journalism's highest honor in 2021. Author of two acclaimed bestsellers - 'I Contain Multitudes' (2016) and 'An Immense World' (2022) - he translates complex biology and animal sensory science into vivid, empathetic prose that has won him the George Polk Award, Carnegie Medal, Royal Society Science Book Prize, and a 2024 Guggenheim Fellowship. Now an independent journalist, he publishes the newsletter 'The Ed's Up' and remains one of the most distinctive voices in science communication.
Robin Wigglesworth is the editor of FT Alphaville, the Financial Times' irreverent and free-to-read finance blog, which he runs from Oslo, Norway. A former Bloomberg Nordic economics correspondent turned Gulf war reporter turned global finance authority, Wigglesworth has carved out a rare niche: making the most technically forbidding corners of finance genuinely fun to read. His 2021 book Trillions - a definitive history of the index fund - became one of the FT's best books of the year, and his forthcoming A Fabulous Debt (September 2026) promises a sweeping history of the bond market. He is equal parts serious financial scholar and gleeful financial provocateur.
Swizec Teller is a Slovenian-American software engineer, bestselling author, and educator based in San Francisco who has spent 20+ years turning hard-won startup experience into actionable career wisdom. Best known for his Senior Mindset newsletter and books like 'Scaling Fast' and 'Senior Engineer Mindset,' he teaches engineers how to stop writing code and start building leverage. Currently building web UX for gene sequencing at Plasmidsaurus, he's the rare person who codes all day and then writes about coding all evening - and makes that seem entirely reasonable.
Will Larson is a veteran engineering executive, author of four books on engineering leadership, and the voice behind the long-running newsletter Irrational Exuberance. He has scaled engineering teams at Digg, Uber, Stripe, Calm, and Carta, and currently serves as CTO at Imprint. His books - An Elegant Puzzle, Staff Engineer, The Engineering Executive's Primer, and Crafting Engineering Strategy - have sold tens of thousands of copies and are considered essential reading in the engineering leadership community.