Tagged Content
Everything on the platform tagged with behavioral-science.
Virta Health is a digital health company on a mission to reverse type 2 diabetes and obesity in 100 million people. Founded in 2014 by Sami Inkinen, Dr. Stephen Phinney, and Dr. Jeff Volek, Virta pairs a nutrition-first, low-carbohydrate clinical protocol with a Continuous Remote Care platform - a mobile app, dedicated physicians and health coaches, and AI-driven personalization - to lower blood sugar, cut medications, and produce durable weight loss without relying on costly drugs or surgery. Sold to employers and health plans on a value-based, outcomes-guaranteed model, Virta has treated over 100,000 members and surpassed $160M in annualized revenue.
BetterUp is a San Francisco-founded human transformation company that pairs certified human coaches, behavioral science, and AI to deliver personalized professional and leadership development at enterprise scale. It coaches employees at hundreds of companies and government agencies, blending one-on-one coaching, assessments, and data-driven insights, and has increasingly moved toward AI-powered coaching that runs around the clock.
Hello Heart is a Menlo Park-based digital health company exclusively focused on cardiovascular health. Founded in 2013, it offers an AI-powered mobile app paired with a connected blood pressure monitor and smart pill box that helps members understand, track, and improve their heart health. Deployed through employers, health plans, and Medicare Advantage programs, Hello Heart has served users at 150+ Fortune 500 companies and government organizations. Independent peer-reviewed studies - including a JAMA study of 28,000+ participants - show that 84% of high-risk users reduced blood pressure over three years, with average medical cost savings exceeding $1,700 per enrolled member per year. The company has raised $148.5 million in total funding, most recently a $70 million Series D in May 2022.
Edmund Zagorin is the founder and Chief Strategy Officer of Arkestro, the AI-powered Predictive Procurement Orchestration platform he co-founded in San Francisco in 2017. Drawing on a philosophy degree, championship-level policy debate experience, and years as a procurement consultant to Fortune 500 companies, Zagorin built Arkestro around a radical premise: that AI, game theory, and behavioral science could predict procurement outcomes before a sourcing cycle begins - cutting sourcing time by 60-90% and delivering average cost savings of 18.8% per million spent. The company has raised $104M in total funding, including a $36M Series B in 2025 led by Altira Group and Aramco Ventures. Away from procurement, he publishes fiction and poetry under the pen name Elizeya Quate.

Heather Conklin is CEO of Torch, a San Francisco-based digital coaching platform that pairs leaders with expert coaches to drive measurable behavior change at scale. A Salesforce veteran who spent nine years there - culminating as SVP & GM of Trailhead - she joined Torch as COO in 2022 before being elevated to CEO in August 2024. Her philosophy blends behavioral science, data-driven measurement, and the radical idea that vulnerability is a leadership strength, not a weakness.
Ian Christopher is the Co-Founder and Chief Engineer of Qventus, the AI-powered hospital operations platform backed by KKR and Bessemer Venture Partners. A Stanford-trained computational engineer, he co-built Qventus from a 2012 YC startup into a $400M+ company that automates how hospitals manage patient flow, surgical scheduling, and care coordination - reducing staff burnout and cutting length of stay for major health systems across the US.
Jonathan Correia is a co-founder of Torch, a San Francisco-based leadership development and coaching platform that has raised over $85 million in funding and generates $71.8 million in annual revenue. With a mechanical engineering background from Northeastern University and prior experience as an R&D engineer at Johnson & Johnson MedTech, Correia brings a product and engineering lens to Torch's mission of scaling human-centered coaching through behavioral science, AI, and data-driven insights. Torch connects organizations with professional coaches and mentors to develop managers, executives, and high-potential employees at scale.
Maayan Cohen is the Co-Founder and CEO of Hello Heart, a Menlo Park-based digital therapeutics company focused exclusively on cardiovascular health. A former Israeli tank platoon commander turned strategy consultant, she built Hello Heart from a 2013 startup into a platform covering 1.6+ million members across Fortune 500 employers, backed by $148.5M in funding from investors including Khosla Ventures, IVP, and Stripes. Named to CNBC Changemakers 2024 and Inc. Female Founders 500 in 2025, Cohen is recognized for her empathy-driven leadership style - including managing her company from Tel Aviv bomb shelters during the 2023 Israel-Hamas war while providing housing and support for both Israeli and Palestinian staff.
Torch is a San Francisco-based people development platform that combines executive coaching, mentoring, and collaborative learning to help enterprises grow leaders at scale. Founded in 2017 by two psychologists, Cameron Yarbrough and Keegan Walden, Torch pairs human coaches with software, data, and (increasingly) AI to make leadership development measurable for companies like Reddit, Zendesk, Twitch, and FICO.

Roger Dooley is a neuromarketing pioneer, bestselling author of Brainfluence and Friction, and host of the long-running Brainfluence podcast. A Carnegie Mellon engineer turned behavioral scientist, he co-founded College Confidential before devoting himself to decoding the subconscious drivers of customer decisions. His work sits at the intersection of brain science, AI, and practical marketing — helping businesses eliminate friction, build loyalty, and persuade smarter.

Emily Oster is a Harvard-trained economist, Brown University professor, and the mind behind ParentData - a platform transforming how millions of parents make decisions. With four consecutive New York Times bestsellers, TIME's 100 Most Influential People recognition, and over a million books sold, she wields data like a scalpel against pregnancy myths and parenting guilt, convincing readers that evidence beats anxiety every time.