PersonFounderEntrepreneur
Reggie Brown
Frank 'Reggie' Brown IV is the original co-founder of Snapchat who conceived the idea of disappearing photo messages in 2011 while a junior at Stanford University. He created the concept, named the app 'Picaboo,' designed the ghost logo, and served as CMO - before being locked out of accounts by Evan Spiegel and Bobby Murphy months after founding. His 2013 lawsuit settled for $157.5 million, exceeding the Winklevoss-Facebook settlement. He has since lived almost entirely out of public view.
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