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WIT is a New York-based gamification and digital activation platform that helps pro sports teams and Fortune 1000 brands turn casual fans into engaged, identifiable participants. Through a library of 30+ turnkey experiences - giveaways, polls, brackets, vote-to-win, fan maps and fan walls - WIT collects first-party data, sources authentic fan content, fulfills sponsor obligations and drives revenue. Founded in 2018 by Vaidhy Murti, it now powers activations for roughly 100 venues, leagues and teams across the NFL, NHL, NBA, WNBA, MLB, MLS, NWSL and NCAA, plus brands like Coca-Cola and Bud Light.

Undisclosed (reported total funding ~$1M)Series A

fan engagementgamificationsports marketingfirst-party datadigital activationcontests